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VAMFF | National Graduate Designer of the Year Rachael Zheng

Remember this collection on the National Graduate catwalk at VAMFF recently? It’s called ‘Lilt’ by emerging designer Rachael Zheng, who has just been announced as the winner of Target’s $25,000 grant plus she’ll get to release a capsule ‘Designers for Target’ collection with the department store. “I am pinching myself,”

Outfit Post | Grand Finale | VAMFF 2015

I have a soft spot for fashion that doesn’t take itself too seriously. So when I saw APOM’s new collection with this fab dino print inspired by one of my beloved childhood movies I was instantly happy (there may have been some rather undignified squealing and hand-clapping). I thought Romance

Romance Was Born Grand Finale | VAMFF 2015

May Gibbs’ gumnut babies may seem like unlikely muses. Yet against a backdrop of the late authoress’ voice and the comforting scent of Eucalyptus leaves, Romance Was Born created magic. ‘Bush Magic’ is their latest collection which puts the spotlight on Australiana via magpie feather prints, stunning wattle blooms and

Independence Runway | VAMFF 2015

The Independence Runway at the Virgin Australian Melbourne Fashion Festival put the spotlight on last year’s Tiffany & Co. National Designer Award winners Strateas.Carlucci in a slightly-tweaked, more celebratory format that I hope continues in coming years with other indy labels that deserve to shine. Other doing-it-for-themselves labels also took

National Graduate Showcase | VAMFF 2015

National Graduate Showcase by Carolyn West for

This may be the most sophisticated National Graduate Showcase I’ve ever witnessed at the Virgin Australia Melbourne Fashion Festival. Alumni of Melbourne’s RMIT, and Sydney’s UTS, presented accomplished collections based on impressively elucidated  concepts. Their inspiration points ranged from from painter Georgia O’Keeffe, to Chinatown collages, to the Japanese concept of

Josh Goot Grand Showcase | VAMFF 2015

Of all the events at VAMFF, Josh Goot‘s runway show may be the one that provided the most talking points. As event partner and forthcoming luxury retail and residential development Capitol Grand unveiled an enticing film by fellow Oscar-winner and local cinematographer Dion Beebe (Into the Woods, Chicago, Memoirs of

Premium Runway 2 | VAMFF 2015

The second Premium Runway at the Virgin Australia Melbourne Fashion Festival featured an all-Melburnian line-up of Frankie mag-worthy labels in Alpha60, Kloke, bul, Gorman, Kuwaii and Limedrop. Listen to the catwalk sounds of VAMFF 2015 here. Photography by Carolyn West

Tiffany & Co. National Designer Award 2015 | VAMFF

Last night at Virgin Australia Melbourne Fashion Festival was brought to you by the letter ‘T”; for Tiffany trophies and triumphant tears! Amanda Cumming and Kate Reynolds of Melbourne label Pageant were revealed as the winners of the 2015 Tiffany & Co. National Designer Award. Judged by VAMFF CEO Graeme

Premium Runway 1 | VAMFF 2015

The first Premium Runway at the Virgin Australia Melbourne Fashion Festival featured the Miss Vogue-approved luxe Australian designers and international labels (with antipodean connections) of Scanlan & Theodore, Être Cécile, Bassike, Tome, Camilla and Marc, Dion Lee. This is the crème de la crème. Listen to the catwalk sounds of VAMFF

NXK ‘Eco-Echo’ A/W15 | VAMFF 2015

The retired train carriage setting of brand new Collingwood hipster burger joint Easey’s was an incongruous backdrop for NXK‘s Virgin Australia Melbourne Fashion Festival showing. Seeing as ‘Eco-Echo’, the Autumn Winter 2015 collection, continues designer Nixi Killick’s vision of “techno-optimism”, as always in drenched, surreal hyper-colour. The “eco” part in