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Search Results: Lady Petrova

Lady Petrova’s School of Fabulousness

Anyone who has gravitated towards the rainbow light at the end of the laneway/tunnel that is Scott Alley would be familiar with the candy-coated empire of Lady Petrova. Now the flame-haired sprite and project runway alumni cam add teacher to her CV which already includes designer, boutique founder and Melbourne

Lady Petrova: The Lady is a (re)Vamp

Sad to miss a night of “celebrating pastels, flowers and lace” while I was gallivanting around the desert taking photos last week. Having just re-opened after renovations, Lady Petrova invited her fellow ladies for a peek at the Scott Alley space (just off Flinders Lane) and at her upcoming Spring Summer 2013 collection

Summer Soiree at Lady Petrova

One sweet way to spend a Saturday afternoon is visiting Lady Petrova for a summer soiree. Upon entering the fanciful boutique, a combination of rose incense and cupcake frosting fuse into the childhood scent of musk sticks. The labels the boutique currently stocks read like a list of my favourite local designers; Pamela

Lady Petrova’s Summer Soiree

Pink lemonade and cupcakes for everyone! This Saturday 20th November from 5-8pm should you happen to wander into the wonderful world of the Lady Petrova boutique you will be in for many a treat. During Lady Petrova’s Summer Soiree you will discover 20-50% off everything in store, and that’s just

Lady Petrova “The Collector” Winter 2010

Designer  Petrova Hammond recently sent over her winter collection for 2010 entitled ‘The Collector”. The collection was inspired by the 1963 John Fowles novel of the same name, and as such there’s an essence of simply keeping things “for display only” that you cannot touch. The story is about a butterfly collector

Lady Petrova

I caught up with designer Petrova Hammond late last year to see how her return to running a business by herself and renaming her label Lady Petrova (as opposed to just Lady) was progressing. Overtly things are much the the same; the rainbow rather than rose-coloured view of the world that

Coming Soon | Melbourne à la mode

Melbourne à la mode is a collective, ephemeral fashion store that will soon materialise in the grand George Ballroom. The shop will feature The Eternal Headonist’s wonderful hats and headpieces, Lady Petrova’s effervescent collections, Hawkeye Vintage’s treasures (pictured), Micky in the Van’s off-beat designs, Dainty and Bold’s jewels, T Serafina’s

The Eternal Headonist | Now Open

“Hats will change the way you think about yourself, they will change the way other people see you. You need courage to wear a hat nowadays because hats are a commitment. People will look at you – they’ve got eyes – and when they look at you with a hat

Fashion Editorial | Ms / Melbourne

Over the clinking of festive-season champagne glasses late last year, stylist Greg Dennis came to me with the concept of pairing iconic Melbourne landmarks with brilliant Melbourne fashion. He’s since left town to chase the dream in London, but the resulting editorial below could be considered something of a love

Fashion One tv | Madam Virtue & Co. | Video

 A little while ago international tv channel Fashion One asked me to show them around Melbourne. So I took them to a handful of my favourite fashion places in town including Lui Hon, Lady Petrova, Metal Couture and Alice Euphemia. First up; Madam Virtue & Co. where we get to