Style Melbourne

READ THIS FIRST: A Happy Birthday & A Goodbye!

It’s StyleMelbourne’s 7th Birthday today…and also its last.

Time to break out the cake and Champagne for this dual occasion. I’m excited and, of course, a little bit wistful about it. The evolution of StyleMelbourne will be revealed very soon. Stay tuned to Instagram for the big reveal. While the new site will have a new look, name and direction (there will still be a little fashion) this one will remain as an archive of the last seven years of style and a fashionable life in Melbourne.

*UPDATE* You can now take a sneak peek at The Melbourne Edit. Follow The Melbourne Edit on Instagram here, on Facebook here & on Twitter here.

Fashion, blogging and the Australian fashion blogging scene have transformed vastly in the past few years. When I began there were only a handful of established style blogs in Melbourne that I can recall – maybe Lady Melbourne, Fashion Hayley & Super Kawaii Mama – they all influenced me in their own ways. Now there is a cast of thousands utilising their online space as creative outlets which is wonderful. However, I’ve always tended to stray from the path. Combine this factor with contributing to plenty of other writing, editing and styling projects behind the scenes and it seems like a opportune time for a change. I do hope you’ll join me.

StyleMelbourne has provided wonderful experiences from the pure fun of being flown to Sydney and Broome for photoshoots and judging and speaking on various fashion panels to the privilege of experiencing aspects of this city that few might ever see and championing new local designers. I’d like to say a never-ending thank you to the friends I’ve made along the way (even the, rare, no-so-friendly have added their own brand of “colour” and life lessons), to the inspirational creatives I’ve met, to the photographers and writers who’ve graciously lent a hand here and to those who have kindly invited me to be a part of their own projects: it’s been the time of my life! And thank you for reading.



Some highlights from the past seven years…

Being a guest host for Fashion One TV
Being one of five faces of a Jasu fashion shoot in Broome
Being a face of Westfield Doncaster’s luxury precinct
Dubbed “Melbourne’s Tweetheart”
Invited to be a panelist for Fashion Torque x 5
Covering Australian Fashion Week for The Fashion Spot
Social media & style reporting for Lavazza in their Birdcage marquee on multiple occasions
Contributing fashion to an smartphone app for Racing Victoria
Hosting videos for Racing Victoria
Guest posting for Goldwell Hair
Judging the best dressed at the Trackside Fashion Luncheon x2
Judging a Leiela dress design competition
Hosting the Made in Melbourne fashion show
Hosting video for Moonlight Cinemas and the Prince Rooftop launch
Contributing to blogs for Midori
Guest tweeting for Project Runway Australia
Guest tweeting for Chadstone
Judging the Caulfield Fashion Stakes x 4
Nominated for Colour Dujour Dreamer Award
Being Caulfield Racing’s VIP blogger
Being interviewed on Bright Things tv
Being Stonnington Fashion’s style advisor on Mix fm
Hosting the Stylist Says with Phillip Boon
Choosing best dressed at Hats and High Tea with Kerrie Stanley
Speaking at Champagne, hats and high tea with Kerrie Stanley
Reporting on MSFW for the Fashion Spot
Contributing to the Eating and Drinking Guide to Melbourne
Featuring in a video on my favourite places in Melbourne for Hyundai
Featuring in a video, fashion shoot and book for Toni & Guy
Being L’Oreal’s first official blogger for LMFF
Speaking on the Prospect360 panel alongside people from Vogue, The Age, Channel 9 & Myer
Contributing to a book on Melbourne Racing Fashion by Emily Power
Speaking at Runway Production School
Contributing to the Melbourne Precincts book
Cameoing in the official MSFW fashion film
Being made into a 3D miniature me for the Mini Me project

Sarah Willcocks, formerly of StyleMelbourne, wearing Alfred Alberta lace crown, Incyda dress & Anna Davern earrings from Alice Euphemia

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