Style Melbourne

Now Open: West Elm

West Elm on Chapel Street in South Yarra, Melbourne

West Elm opened in Melbourne today! The New York homewares and lifestyle store brings a little Brooklyn to town. If you’re not quite familiar with the name, you’ve probably heard of their bigger brothers Williams Sonoma or Pottery Barn via a steady diet of American sitcoms. I was pleased to see that for such a global name they had quite an aspect of sustainable content (think reclaimed wood, recycled saris, hands on craftsmanship by real artists). West Elm apparently love a collaboration too; they have worked with Etsy to showcase a few of our local designers in store also. The visual styling of the space is quite inspirational. It’s not laid out like a regular showroom; instead it can take a while to discover all of the little details and accessories in each “room”. We also get an on-site cafe!

I snuck in yesterday to take some snaps. These are a few of my favourite things…

Find West Elm and their Melbourne-ified take on New York apartment living (bring your own bagel) at 464 Chapel Street, South Yarra.

I'm totally stealing this idea wholesale for my home! Thanks West Elm!

My candle obsession continues...

Anyone getting the urge to take a resort holiday?

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