Style Melbourne

Following the Fashionista’s Guide

I have nothing to wear. It’s such a first world problem. Alas ’tis the season of needing a plethora of new special event outfits and so a shopping trip is imminent. Away from the big glossy centres (of which I only ever feel comfortable shopping at the three that are more ‘luxury’ focused; Westfield Doncaster, Chadstone and Melbourne’s GPO) I prefer to hunt out the more intimate boutiques.

In preparation I’m currently reading The Fashionista’s Guide To Shopping In Melbourne (you should know by know how I feel about the ‘f’ word but here, it’s apt). The guide’s neon pink cover accessorises nicely with my also-pink credit card. It includes some of my favourites among the 250+ listings such as Alice Euphemia, Grace, Peony perfumerie, florist Fleur and Le Louvre…not that I can afford anything at the latter.

The Guide’s co-editor Emily Power also kindly invited me to write a little last-minute something about my personal favourite haunts which unfortunately didn’t make the cut due to space constraints. But I’ve included it below for your perusal.

“One of my favourite stores to visit is Husk on Collins Street. For what is essentially a chain of stores Husk have retained their boutique feel. They also stock the best tea blends I’ve ever tasted, next to delicious international and Australian fashion pieces. I also like Harry Wragg for vintage that isn’t grungy, Madame Virtue & Co. for pouring over couture that I cannot have, and Alice Euphemia for their joyful selection of fresh local labels.

My ultimate day out shopping in the city is within what I like to think of as my Bermuda Triangle of style (ie. I could go missing forever). I first like to visit the ground level of the Nicholas building for the unique shops, then fog up the windows by peering into the boutiques up the Paris End of Collins street (mostly to torture myself), then back to Royal Arcade for Marais and Koko Black chocolate (a shopper needs her energy). Finally I’d end up on the upper levels of Melbourne’s GPO, both because it’s gorgeous and historical and for LifewithBird, Gorman and The Dressing Room.”

I’d love to see Swoon, the Design Dispensary, SO:ME Space and Lady Petrova in future editions. Lots of festive parties coming up, for which we must adorn ourselves. Tell me below, where are your must-visit places for stylish wares?

2 Thoughts on “Following the Fashionista’s Guide

  1. Campbell Arcade, the subway under Flinders St station.The Cats Meow stocks Australian made designers from around the country. Reasonable prices, great sizing,interesting and surprising!

  2. Is that what it’s called!? Been through there many times but didn’t know the name. Thanks for the tip Kaz!

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