Style Melbourne

My Australian Fashion quest + the very best kind of Garage Sale!

Some people strive to wear all vintage fashion or all sustainable fashion. You may have heard Aleisha McCormack of The Circle and Love Local Fashion‘s bid to only wear Australian brands on air? It’s something I’ve been thinking about for a little while so…

As of now I promise at least nine out of 10 fashion pieces I buy will be by Australian labels. Putting it here so I will keep myself accountable (writing something on a blog is like signing in blood don’t you know – almost as binding as making it official on Facebook).

By Australian fashion I mean Australian designed. Naturally Australian designed and made will get preference but I’m thinking that particular task may be near impossible at the moment. In my mind at least half will be from labels based in Melbourne too.

Why not 100%? I wanted to give myself leeway in case of emergency. What if my stockings ran on the way to an event and the only outlet for replacement was a dusty 7-11 aisle? Or say I kindly receive a gift voucher for my birthday and it’s for a store that doesn’t stock local designers. This little project isn’t to quell my love of international fashion too. Currently swooning over the European resort collections. Erdem and Valentino; be still my beating heart! But I really don’t think it will be traumatic to support the local industry as we have such vibrant designers at our fingertips (Yeojin Bae, Willow, Nevenka, Alexi Freeman, Limedrop, I could go on…). I feel like the ratio of outfit posts featured on StyleMelbourne will be getting a big bump soon!

I shall give it a year and see how things go. Now I’m off to figure out how to block several very tempting international online shopping sites.

Do you have any shopping rules you live by? Which Australian fashion labels could you bring yourself to live in?


You know what will very much help my quest? Alice Euphemia‘s next Garage Sale! It’s on next Thursday 21st to Sunday 24th June at their recently renovated boutique. You’ll find Dress Up, Ellison, Jolet, Kuwaii, Livia Arena, Josh Goot, Ellery, Romance Was Born and plenty more treats to be uncovered at up to 85% off. Shall we all play Alice falling into Australian Fashion Wonderland? For the first time there will also be a selection of Claire Inc.’s 90’s “vintage” pieces (please keep me away from that rack).

Will you join in on the Australian Fashion Project?

10 Thoughts on “My Australian Fashion quest + the very best kind of Garage Sale!

  1. P.S. I was going to call it an “Australian Fashion Pledge” but that just reminds me of creepy father/daughter abstinence dances in the Deep South. Plus “quest” sounds like there might be dragons involved.

  2. The only problem I’ve found with this strategy is the completely rubbish quality of Australian-made accessories. They’re just not luxe level (and I demand such standards from my bags and shoes). Unless you’ve found someone? (Please say yes!).

    ps. Tiny shameless self-promo… there are Bento goodies in the Alice Euphemia sale at totally ridiculous prices 🙂

  3. You may of course self-promote because what you do is very cool. Can’t wait for the sale!

    Good jewellery and scarves are easy to find; I guess you’re having trouble with is shoes & bags?

    There’s a few bespoke shoe makers around town if you’re looking for luxury shoes.

    Sadly/happily I tend to trash my shoes fairly fast no matter what quality they are (as I pound the pavements in them too much) so mid-level will be ideal for the next year.

    Off the top of my head try Mecurialist for bags and a new one Graine (though I haven’t seen those in real life yet).

  4. Laura on June 19, 2012 at 12:03 pm said:

    I recommend Bisonte for quality Australian made bags and Kuwaii for quality Australian made footwear!

  5. Thanks for the tips Laura,

    Kuwaii’s shoes are cute I just haven’t worn them long enough to test them properly 🙂

    Now off to stalk Bisonte…

  6. amanda martin on June 21, 2012 at 3:12 pm said:

    I love this Sarah, I’m looking forward to following your purchases

  7. Thanks AManda – you’ll be proud that I’ve already started then! Hard work so far 😉

  8. Jenny bannister on June 23, 2012 at 9:59 pm said:

    Great idea Sarah, this might give a whole lot more people the same idea, and help our designers.
    Love your work !

  9. Erin on June 24, 2012 at 8:04 am said:

    Love to buy Australian when and where I can. Also I try to wear the item at least once for every dollar I spend, excluding formal wear.

  10. Pingback: A ‘How To’ of Fashion Shopping | Style Melbourne

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