Style Melbourne

Stella McCartney for Target part deux


I was persuaded to venture away from Melbourne, as one of Sydney’s most glamorous residences hosted the launch of the latest international Designer for Target collection last night. Against a sparkling harbor-side backdrop we saw a sneak peek of the range before the official unveiling. The clean, classic lines and crisp colour palette (initially of blues, but later joined by black, ivory and a shot of magenta) had us guessing it might be an American label; perhaps Ralph Lauren, Michael Kors or even Vera Wang? Waaaay off. Then word filtered through that Stella McCartney – she of the chaotic shopping frenzy of a previous DFT range – was returning to Australian shelves, this time with a Spring Summer collection. There has been three and half years pass and at least half a dozen new Designers for Target collections since Stella’s previous.

To be released just days before the Melbourne Cup, the frocks in the range have a distinct garden party vibe, while other stripe-printed designs hint at the nautical trend for the season. Cool staples like streamlined suiting, light denim jeans and silky blouses balance out the charming, destined-for-the-spring-races/party dresses. There are over 40 pieces in this collection including (Stella’s trademark non-leather) bags and accessories and I hear Target and the designer have paid close attention to fabrics and sizing. At least one limited edition silk dress is created from eight meters of fabric, rare at this price point. There’s a wealth of lace, embroidery and a smattering of sequins which elevates much of the range to something more special than everyday basics.

Am thinking I’ll be fighting of the hordes and trying to track down a tulip shaped trench in off white – I could easily wear it as a coat and a dress, doubling the bargain factor – a lace dress in French blue and a pair of chunky ‘LOVE’ bangles (at only $29.95 each these are among the cheapest of the chic buys).

One lucky DFT subscriber per state will win a competition snaring a $1500 giftcard for themselves and a friend to shop the Stella McCartney for Target collection with a stylist for one hour before anyone else. Having mentally just spent about $1369(!) on this collection I imagine burning through the prize in a limited amount of time should be a breeze!


5 Thoughts on “Stella McCartney for Target part deux

  1. What a gorgeous party! The collection looks pretty darn lovely too… 🙂

  2. ps – the model they’ve used on the site makes me want to cut my hair even shorter!

  3. I was quite impressed with how it looked up close up in regards t fabrics and finishing Sam. 🙂

    Am hoping the sizes really will be a bit truer to standard this time too as the last Stella range was a little large. The only Designer for Target piece I have is a Josh Goot tank in XS (which I most certainly am not) and that’s a bit too big still. Would like to change it a get one of these trench dresses, fingers crossed 🙂

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  5. PS Actually I’m not a fan of that model for this particular campaign. I think the garden party style clothes require someone girlier. 🙂

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