Style Melbourne

Willow ‘Lady into Cat’ SS11 video

Willow has just sent through a film of her new Spring Summer 2011 “Untamed Wisdom” collection for me to share with you. The “Lady into Cat” film, starring Australian resurgent model of the moment Emma Balfour, is inspired by feline’s natural instinct, being “in the moment” and a connection with self and earth.

Unable to fly to New York to send the new range down the runway due to being pregnant (congrats!) designer Kit opted to turn the restriction into this creative outlet. In the film Emma stalks and then connects with a puma while adorned in Willow’s signature print for this season; a striking naturalistic pattern that mimics savannah grasslands or even an animal’s camouflage.

So what do we think of the new collection and the film? I especially love the yellow version of the dress shown in the film. Do you like the alternative to the traditional runway shows?

2 Thoughts on “Willow ‘Lady into Cat’ SS11 video

  1. i wonder if it was shot with a DSLR?

    i don’t think the music was right for this.

  2. I thought it was great. Film is so good to completely capture a concept.
    Beautiful Fabrics as always from willow

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