Style Melbourne

Melbourne Fashion on Location Live Photoshoot


 Shot Tower Square at Melbourne Central was turned into a scene for a live fashion shoot as the L’Oreal Fashion Festival continued to take the city by storm.

Renowned photographer Christian Blanchard, who is best known for his work with InStyle, Mimco, OK, Kurve and Satch, was paired up with celebrity stylist Philip Boon to create a shoot featuring fashions available in Melbourne Central. Boone said he had styled the shoot to create a strong direction and look.

“It’s not a major focus on colour, but on shape, silhouette and geometric lines to create a wearable but international look,” said the stylist.

Although the set and crowd of photographers observing the action was a head-turning sight in itself, a live DJ and an aerial acrobatics display added to the drama of the shoot. The sight of two sequin-clad acrobats spiralling down from the ceiling on ribbons of white was enough to stop the lunchtime traffic in its tracks and watch as the scene unfolded.

The first shoot showed designs by Calibre, CK by Calven Klein and Arthur Galan. The female model stared down the camera in a sapphire blue dress with a creative twist on the structured shoulder and above-the-knee heeled boots with cutaway peeptoes and an interesting splicing of leather and suede. A bold, black chain necklace and hard, jewelled clutch by Mimco completed the look. The two male models showed classic, well-cut suits.

Shoot two showed Lacoste’s take on bushranger chic, with a female model wearing a draped, cape creation in camel and an olive slouch hat. Stylist Philip Boone rushed in to remove the cape halfway through, revealing a clinging black catsuit and elbow-length wool gloves, also by Lacoste.

The standout of the next shoot was a grey Scanlan and Theodore dress designed with strong lines and pleats to create a strong shape, while the final shoot showed a classic CK dress and A-line coat. The men stuck to the always-fashionable suits, with only a vest and no shirt combination deviating from the safe option.

The shoot allowed the public a glimpse at the spectacle and drama of a fashion shoot, watching the photographer giving directions to the models, the stylist rushing in to adjust collars and cuffs, and makeup always at the ready for touch ups in between frames.

Wise words by Stephanie Anderson

Fab photos by Carlie Devine

If you would like us to consider your submission of a recent or upcoming fashion photoshoot please email

One Thought on “Melbourne Fashion on Location Live Photoshoot

  1. Pingback: fashion: lmff live fashion shoot at melbourne central «

Post Navigation