Style Melbourne

LMFF Official Program Launch


 it begins (again). The L’Oreal Melbourne Fashion Festival officially launched its 2010 program yesterday morning in sunny Federation Square. In a further democratisation of fashion the event was open to the public for the first time ever – though a lot of designer faces were spotted among the crowds. As Festival Chair Laura Anderson explains they are aiming to promote fashion and an event that is “aspirational but accessible”. Drummers and models graced the black carpet in a sprinkling of what we will see on the official runways including looks by Sass and Bide and Wayne Cooper.

Festival Director Karen Webster is most looking forward to the ‘Style Celebration’. Also to be held at Fed Square it will be a time for real life Melburnians to show off their personal style. Like all of the LMFF events at Fed Square this year, it will be complimentary. Another highlight will be the Cultural program which has grown exponentially from last year and extends throughout the month of March. Not only are there more cultural events scheduled than ever before but they are of a calibre to satisfy even the savviest fashion critic. Just 30 days to go until it’s time to celebrate Melbourne and fashion, value community and “Get Happy”.

All the info you need to plan your festival week is available by clicking here.

Again this year StyleMelbourne will bring you more coverage of the best LMFF events than any other publication.

Wise words by Sarah Willcocks

Happy snaps by Carlie Devine

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