Style Melbourne

Target Rocks Red Market 100% Fabulous parade

I enjoy the Target presentations each year at fashion week. They know how to put on an entertaining show and the styling is top notch – a must when showing a massive range of pieces. There are always a few stand out pieces to mix into your wardrobe that you’d never pick were from a chain store. This year’s 100% Fabulous parade was no different. The tiny Tina Arena both opened and closed the show for some added star power.

The first collection of femme fatales strutted down the stage in 40’s trenches paired with dark sunglasses, red lips and the strains of Shirley Bassey’s ‘Goldfinger’ throughout the air. Grown up Kitty Cat performers with suitcases adorned models’ with accessories and stretched and danced through the show. Coats and anoraks came in block colours, check and my favourite was a soft grey number with a wide, floppy lapel. Complimented with dramatic mesh hoods – the outfits could almost pass for couture.

The sounds of June and Johnny Cash singing ‘Jackson’ heralded the start of a mildly country theme. Slouchy jeans tucked into cowboy boots and thick socks, velvet blazers, chunky knits and fitted plaid shirts (also applicable to the grunge trend that has resurfaced) were shown here. This was comfortable, weekend up at the cabin dressing.

There’s never enough Dolly Parton in the world. Thankfully the corporate looks up next were accompanied by ‘9 to 5’ which makes to drudgery of the daily grind a bit more bearable. The looks were conservative but classy. Upturned collars, long strands of pearls and perfect grooming is back. I liked a pair of highwaisted grey slacks with black braces here and what look like a tailored shift in a subtle red and black cross hatch fabric.

It all went a bit vintage with animal print wraps (for me they just looked a tad too synthetic) and ‘Jailhouse Rock’. The lace printed dress looked like a great eye-catcher however and I’m enjoying the resurgance of long opera-style gloves – below the elbow is most flattering on most.

Then comes Target’s nod to the bohemian luxe/Russian gypsy trend this season. If purple is the highlight colour then paisley is the star pattern. Blousey tops, dangling beads, tassles and fringing rounded out the look. The pieces are natural, relaxed, all very “went to the fortune teller” in style.

Finally we turn to night with a disco influence. Lots of black satin and electric blue fringing to accent the outfits appears here (the fringed “jewellery” could be a fab and fast d.i.y. project). We close the runway portion wiht the BeeGees “Stayin Alive” before Ms Arena gets her finale on stage.

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Words – Sarah Willcocks

Photography – Patrik Nemes PNP Media

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