Style Melbourne

Dorothy & Evelyn Flagship store opening

Stepping across the threshold of Dorothy & Evelyn’s new and inaugural retail residence in St Kilda the scent that comes forth is not that mustiness typically associated with second hand stores but the enticing aroma of …popcorn. As a bit of a salt-fiend the store has gotten off on the right foot with me already. There’s airy pink fairy floss too?! Even better.

This nostalgic epicurean hit fits well with the whimsy of the store’s fit out with its 70’s paintings and old brass clocks adorning the walls and indeed their main vintage clothing range. After curating the store online in the past, fashion buyer Rebecca Post felt it was time to open a real space, a place where modern meets pre-loved. The new boutique is a space that aims to help customers create their own unique style.

Alongside the carefully cultivated vintage racks that D&E is known for are selected contemporary labels like Olga Berg, Hamb, Minty meets Munt, Ebony Eve and State of Georgia. The two fashion worlds complement each other. Indeed the gorgeous Rebecca recommends a meeting of the two as the way to dress well, “I would never wear (vintage) from top to toe…to get the most out of a vintage piece, you almost have to wear it as an accessory to compliment a new outfit”.

Situated appropriately at 159-160 Barkly Street in St Kilda (vintage furniture store ‘The Bitch is Back’ is just up the road and there is a neighbouring tailor if that old/new purchase isn’t quite perfect) the launch was also a happy little birthday celebration for Rebecca. I’d return for the patterned silk scarves and to keep an eye on the vintage shoe collection.

Words – Sarah Willcocks

Photography – Ken Nakanishi

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