I caught up with designer Petrova Hammond late last year to see how her return to running a business by herself and renaming her label Lady Petrova (as opposed to just Lady) was progressing. Overtly things are much the the same; the rainbow rather than rose-coloured view of the world that both her boutique [...]
Mina & Katusha ‘One True Love’ collection
Every piece in Mina & Katusha’s ‘One True Love’ collection makes a subtle statement, says one half of the designer duo, Katya Baxter.
“Our current collection combines casual designs that are very versatile with intelligent features such as fully reversible dresses, and pieces that can be dressed up for special occasions,” Baxter says.
‘One True Love’ [...]
We love…the Maxi Dress
Hemlines are no longer on the rise as Summer 09/10 brings in the ever faithful Maxi dress. I’ve sourced five Melbourne styles for your wardrobe pleasure which also factor in this seasons other trends like safari, pastels and delicate romance. Flattering the perfectly petite to the gorgeous glamazons, the Maxi requires is a low [...]
The Advent of Alabakov
Heading into December and the countdown is on, not only for Christmas but for the release of Melbourne label, Alabakov’s latest range of clothing. As unique as its name, Alabakov has eschewed fashion’s tradition for bi-annual, seasonal collections, opting instead for a monthly showcase of pieces. With her innovative approach, designer Stephanie Carello ensures [...]
Does Not Equal Summer 2010
Charisse Black’s ambitious dream is that her label, Does Not Equal, will become a design empire within the next five years; and she just might succeed. Does Not Equal launched their latest jewellery collection Black Truth/White Lies Continuum this week at Comeback Kid. Charisse created the label in 2007 and it has come a long way from the days [...]
LIFEwithBIRD Spring Summer 2009 / 10
Bringing art to the runway, LIFEwithBIRD’s Spring/Summer 09 collection delivers exclusive on-trend creations. This season, the collaboration between designer Nicholas Van Messner and Bridge ‘Bird’ McCall uses a woman’s silhouette as their blank canvas to bring us classic shapes with spring patterns and clever detailing for distinction.
The collection celebrates silhouettes with voluminous mini dresses, [...]
PS Spring/Summer 2010 Collection
StyleMelbourne talks with local designer Pooja Sharma about her burgeoning fashion label entitled PS, her Spring Summer collection for 2010 and what it means to her to be a fashionable Melbournite.
1. Tell us a little bit about yourself.
I was born in India and grew up in NZ. I have a strong background in 3D animation [...]
We love…Late Spring
Spring for me, is an exciting end of a painfully long hibernation. After three dreary months, I emerge from my burrow; ghostly white, I shed my old scarf-skin, and breathe in the delicate fresh air.
Spring is in full bloom so rejuvenate your shabby self and take centre stage by stimulating your dress-senses and awaken your [...]
Summer according to Eduardo Calucag
Forecast as Australian fashion’s next big thing, Eduardo Calucag may just be the designer to watch. From a subtle debut at Melbourne Spring Fashion Week in 2007 he has, after his spring/summer show at Rosemount Australian Fashion Week in April this year, become Australia’s latest fashion prodigy. And with his effortlessly chic and feminine [...]
A Stupendous Spring Soiree by Chitra’s Closet
Melbourne weather hosted a delightful afternoon for The Stupendous Spring Soiree for Chitra’s Closet. I entered venue Penny Black with my cupcake shaped ticket to find a wonderland of giant teacups, glittery and vivacious flower decorations and vibrant colours. The audiences gorgeous and eccentrc styles also deserve an honourable mention!
Chitra Mangma’s fairy godmother, a.k.a. [...]

