The latest jeasnwear collection from Swedes Dr. Denim has launched at Somewhere. Alongside that skinny-legged, dark-washed arrival was the birth of “Salad Days”. Billed as short film, Salad Days is actally a cinematic-style promo for the label in the same vein as Chanel’s recent advertising efforts with Nicole Kidman and Marion Cotillard. The story is [...]
Mouse in the (Pent)house
Who knew a mouse could be such a transformative little creature? Many of you may know Penthouse Mouse as the multitude of events housed in a random warehouse space during LMFF. This year PHM moves into more refined digs, setting up home-base in the old Naval and Military Club Building (27 Little Collins street, [...]
Hunt for the Ultimate Coffee: Sensory Lab
We Melburnians like to lay claim to being Australia’s capital of many things: fashion, food, sport, festivals, culture and coffee. We do love our lattes (in a glass) and like to think we have adapted a European-style, cafe culture to our casual way of life. There are many in this town who are very serious [...]
LMFF Designer Award Finals 2010
We skipped over to the Sofitel on Collins last week to take a behind the scenes look at the L’Oreal Melbourne Fashion Festival Designer Award 2010 finals. To re-cap the finalists for the coveted award are Lui Hon, Dion Lee, Gail Sorronda, Dhini Couture, Gary Bigeni, Konstantina Mittas and Therese Rawsthorne.
I was greeted by [...]
Short & Sweet Style Wrap #26
Maurie & Eve are holding a clearance sale in Melbourne for the first time. Up to 85% off everything for two days only. Find it at Suite 6/1 Yarra Street in Richmond this evening from 5pm ’til 9pm and tomorrow from 9.30am ’til 5pm.
Model Jessica Hart chats with FTV about her new label Neon Hart and [...]
LMFF Official Program Launch
So it begins (again). The L’Oreal Melbourne Fashion Festival officially launched its 2010 program yesterday morning in sunny Federation Square. In a further democratisation of fashion the event was open to the public for the first time ever – though a lot of designer faces were spotted among the crowds. As Festival Chair Laura Anderson explains they are [...]
Painted Lady
This is how I spent the eve of Australia Day. Painting the town (well, the warehouse space of 1000 £ Bend at least) – not red – but a delicious shade of mauve. A rare experience, Melburnians were led to the secret location of the Paint Party by navigation site Whereis through a series [...]
Style Spotting at the Australian Open
It doesn’t have to be all bare, bronzed backs draped in flags at the tennis. Nor does it have to be a competition to see who can wear the most titillating sportswear on centre court. The Australian Open can still be a place to scout some fresh summer looks. Our prime position for a spot of style [...]
Lady Petrova
I caught up with designer Petrova Hammond late last year to see how her return to running a business by herself and renaming her label Lady Petrova (as opposed to just Lady) was progressing. Overtly things are much the the same; the rainbow rather than rose-coloured view of the world that both her boutique [...]
Welcome to the New Era
Melbourne certainly gave us a natural fireworks show last night and, with a crack of thunder and a spark of lightening, washed away the last vestiges of 2009. Hello 2010! I hope you will be a year (and the start of a whole new shiny decade) to remember.
January 1st seems like a fitting time to [...]

