Eco-Luxe Fashion Exposé (ELFE) was a fashion event to showcase environmentally sustainable fashion. The luxurious venue, Alumbra, hosted the event and transformed it’s main room into a runway with surrounding market stalls and display booths of the collections on show.
Rachael Cassar’s ‘Ruby’ collection featured multiple black pieces in exclusive fabrics and interesting styles. Rachael [...]
ELFE Eco-Luxe Fashion Exposé
Pandora’s Wonderland Spring Fashion & Racing Carnival Party
Step into Pandora’s Wonderland and find glorious designer labels on parade including K.B.A.D by Karin Bochnik Altman, Kuwaii, White Sands, Agua Bendita from Brazil, Natalie Begg, Hopeless Hotel (pictured), Joe Black the Tailor and millinery by Marilena Romeo. As part of MSFW, the show covers you from head to toe with award winning hats, [...]
A Double Pass to ELFE at MSFW
For the uninitiated ELFE stands for Eco-Luxe Fashion Exposé – it’s green, it’s stylish and it’s on the official schedule for Melbourne Spring Fashion Week 2009. The brainchild behind the event is eco-conscious designer Emily Highfield of Vintage Soul. Joining her at ELFE will be labels such as Lady Petrova, Made in Donald, Rachel [...]
Florence Broadhurst Pop-Up Shop
So all you print fanatics and home design mavens out there probably know who Florence Broadhurst was. For the unenlightened she is best known as the queen of Australian handprinted wallpapers and her designs are still sought after and held in high regard today. She was also a talented artist and comedienne, ran her own [...]
Livestyle Group Runway Parade #5
An evening spent by the habourside isn’t a bad way to pass the time. Once you throw a fashion parade into the mix as entertainment it certainly doesn’t hurt things. As the Livestyle fashion and music festival rolled on throughout sunset we were treated to group show number 5 for the day. Featuring labels like [...]
L’Oreal Melbourne Fashion Festival; GRL Mobile
The mobile phone company “for chicks”, GRL, held a little soiree as part of the L’Oreal Melbourne Fashion Festival. Sandwiched in between the official Runways 4 and 5 at Sketch in the Docklands the party attracted the special guests of the fest for the evening and entertained with a dancing and singing performance choreographed by [...]
American Crew ‘Face Off’ with GQ and AG
Since 2003, men’s salon hair care label American Crew has been holding a competition called ‘Face Off’. It is fused with an art exhibition in order to discover which creative salons and stylists are producing original and artistic hairstyles for men. Each style from creative types across Australia is photographed and displayed in black and [...]
Hollywood Fashion Shapes Launch
A radiant Sophie Monk was flown in for the Melbourne launch of the new Hollywood Fashion Shapes and Body collection held at the waterside venue Sketch at the Docklands. She had come from, appropriately, Lala-land where she was filming a new reality show called ‘Bigger than Paris’. The starlet wore a blousey, black mini-dress in [...]
Sportsgirl’s Summer ‘08 Launch
The team at Sportsgirl certainly know how to make a photographer work for a shot. Their recent (and very exclusive) sneak peek preview of their upcoming summer range was an all-dancing spectacular of colour and movement. The models cum dancers on the signature coloured stripe catwalk were interspersed with performers from a variety of genres; [...]
