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Tag Archives: Alice Euphemia

Romance Was Born Spring 2013 Preview + Alice Euphemia turns Sweet 16

Last week one of Melbourne’s premier fashion boutiques (“institution” is not too light a term) celebrated its 16th birthday. It could not get any sweeter for Alice Euphemia, than presenting the tooth-achingly colour-coated Spring 2013 collection by Romance Was Born at the party. The exclusive preview featured an installation of “The Miraculous

The Australian Fashion Project: It begins with Tali Roth!

Tali Roth

Alice Euphemia‘s four-day Garage Sale starts today and as you can see I’ve been busy “working” on my Australian Fashion project with a couple of new purchases below. I must be on a silver kick at the moment! Both pieces are by Tali Roth; I think this makes her label

My Australian Fashion quest + the very best kind of Garage Sale!

Alice Euphemia sale

Some people strive to wear all vintage fashion or all sustainable fashion. You may have heard Aleisha McCormack of The Circle and Love Local Fashion‘s bid to only wear Australian brands on air? It’s something I’ve been thinking about for a little while so… As of now I promise at least nine

Kanye West shopping at Alice Euphemia in Melbourne


It seems some stylish little local birdy has gotten into Kanye West’s ear. The rapper – performing at the Big Day Out – casually popped into one of Melbourne’s best fashion boutiques, Alice Euphemia, yesterday. While Alice is a must-shop destination for locals it’s not quite on the beaten track,

Melbourne Spaces: Inspirational Fashion Design


I was recently invited to share the fashion design destinations that inspire me for a soon-to-be-released e-book. The catch; I only have 3 hours in which to share all the wonderful places in Melbourne I always find myself wandering into! In celebration of the release of Hyundai‘s new design-focused Accent, I

MSFW: Designer Series 2 ‘Boutique’

If you’re anything like me, you’ve been faithfully wearing your Melbourne black all through the colder months and are now expecting some inspiring bold colours and patterns for Spring/Summer. The second in the Designer Series shows at Melbourne Spring Fashion Week delivered just this. Obus Obüs and Gorman had bright,

Short & Sweet Style Wrap #34


If you’re an avid reader of StyleMelbourne you probably love this city and you’ve probably also stumbled across Three Thousand while hunting for something different to see and do around town. Now you can carry the guide in your pocket as they have released an iPhone application. Download The Thousands

MSFW: Designer Series 1 (+ video)

Arnsdorf opened the Designer Series 1 runway at Melbourne Spring Fashion Week 2010. The designs possessed constrained volume and geometric construction with pastel colours and fractal patterns. Vibrant and fun short chiffon skirts, cropped jackets and puffy sleeved dresses were spotted. Also we witnessed stiff neoprene formed into cocoon-like silhouettes

Win tix to the Designer Series at MSFW

MSFW win tix!

The hottest tickets in town right now are to the Designer Series shows at Melbourne Spring Fashion Week. It’s the traditional runway experience that you could expect from any fashion capital around the world. You can purchase your tickets by clicking here now… or take your chances and win a

Short & Sweet Style Wrap #32

Mikael Colville Andersen visits Denmark House

This week Denmark House will declare the 23rd July ‘Cycle Chic Friday’! International blogger, film maker and photographer Mikael Colville-Andersen of and Cycle Chic will be the guest of honour. Join Mikael as he discusses how Melbourne can be inspired by Copenhagen’s bicycling lifestyle. Denmark House is encouraging guests