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Time to Swoon | Sale

Soiree season is coming. So you and your pennies should probably make an appearance at Swoon’s one day only sale tomorrow Thursday 22nd August to find an outfit. They offer fashion goodness such as Lady Fox and Karlie Gartner’s delicious jewels, Alexi Freeman and Neo Dia pieces and sunglasses by

Independent Runway at LMFF 2013

Kathryn Beker, Neo Dia, Jolet, Fame Agenda; there’s so many talented (and just darn buyable if you can find them) independent designers around town at the moment. Livia Arena is another favourite of mine. And it seems I won’t get much argument from the smart cookies at LMFF as her

Midmouse Runway 2 at Penthouse Mouse

So Penthouse Mouse‘s Midmouse runway part deux was filled with a handful of labels to buzz about. While the newest name of the bunch, Keegan, evolved from designer and co-founder of Swoon boutique Keegan Hunt’s former design life it has taken her in a completely new aesthetic direction. Debuting this

The best of LMFF 2013

With just over a month to go until the L’Oreal Melbourne Fashion Festival returns, I’ve realised this will be my 10th year covering and sharing the festival with you (the past five years from this blog). My how a decade flies when you are having fun! To think nobody really

Fashion Editorial: La Veuve Noire

Photographer – 35mm Fashion Photography Model – Siobhan @ London Management Group Stylist – Lyndel Yeo with Sarah Willcocks Hair stylist, make-up artist & manicurist – Trish Sousa Beauty assistant – Olivia Lowden Shoot assistant – Sarah Kempson Floral arrangement – Domain Flowers Location – The ‘Chancellor’ residences by Sunland

MSFW: Tomorrow’s Heroes

I am officially going to go broke this season. Of all the runways so far at Melbourne Spring Fashion Week I find this line-up the most alluring in terms of want-to-wear-ability. Tomorrow’s Heroes is dedicated to emerging and perhaps slightly under the radar (for now) labels. Stylist Connel Chiang has

Melbourne Spring Fashion Week MSFW 2012

In 2012, Melbourne Spring Fashion Week celebrates its 18th birthday. And they’ve invited, not the traditional one, but four “faces” to the party. The model quartet is made up of international catwalker Annaleise Smith, MSFW’s first ever male face Jake Sofo, the fresh faced Ebony Edwards and a flame-haired Emily

Are you [A]Wear?

Kate Rohde’s chunky prehistoric/futuristic jewellery kicked off the vibrant fashion show that was [A]Wear last night. Labels Alexandra Blak, Alpha60, Gorman, Mr. Carter, Neo Dia, O.T.T. by Lia T, Jenny Bannister, Raggatt, Prussia, Pamela Usanto, Estelle Deve, Kathryn Beker, Henson and Lisa Taranto soon followed, in that I’d describe as a

A[Wear] Fashion Show

'Cheap Thrills' fashion editorial for A[wear]

In support of A[Wear] – an annual Whitehouse Institute of Design student-led fashion show in aid of the Prahran Mission – two fashion editorials that are showcased below have been produced. The shoots predominantly sourced items from the Mission’s op-shop, while the show itself  will feature luminous fashion and jewellery

Melbourne Spaces: Swoon

Sandwiched between a haute perfumerie and an op-shop, Swoon seems right at home. Elgar & Lyle and Margery Daw designers Brahman Perera and Keegan Hunt have set up a shop devoted to emerging and under-the-radar fashion labels and homeware designers. Having literally raised the roof and revealed the archways within