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Famous for Fashion Chapel Street Edition at LMFF 2013

It’s hard to deny that Chapel Street is, as the title of their recent catwalk show concludes, famous for fashion. Their presentation at the 2013 L’Oreal Melbourne Fashion Festival saw the likes of Alice McCall, Gorman, Stevie, Cylk, Autonomy, ML Denim, Shakuhachi, Jack London, Fat’s indy label line-up and Shag’s

Famous for Fashion: Chapel Street Edition

The cooler months need not be gloomy with Melburnians dressed in safe black yet again. Prahran retailers are asking us to be bold this year and embrace colour, lines and stripes, pattern and even a bit of romance, as Style Melbourne discovered at LMFF’s Famous for Fashion series: The Chapel

Style Spy: Topshop Melbourne opens on Chapel Street

So Topshop happened. After the London juggernaut opened their first Australian store in Melbourne (at the Jam Factory on Chapel Street) last night I almost feel like I could just leave it at that opening sentence. Most Melburnians who have even the slightest gravitation towards fashion knew this day was

Get Close to VAMFF 2015

The next Virgin Australia Melbourne Fashion Festival is beckoning us to “get close” both via technology and real life means. You’ll note that in the festival’s contemporary 2015 campaign, revealed in full last night, a trio of models are pressed against glass while wearing some of the flagship Australian designer

Diary | Seasonal Delights | Melbourne Fashion Festival


Artist and food designer Ryan Foote (his clients include Chanel and fashion weeks around the nation), recently invited me to contribute to his new project ‘Seasonal Delights; Consumption of Trends and Worlds Around Us‘ for the Virgin Australia Melbourne Fashion Festival. Now, it’s my pleasure to invite you to see the

Fashion Editorial | Be Mine

Grace wears Shag, Cotton on Body and Mimco for Chapel Street Precinct. Styled by Sarah Willcocks at StyleMelbourne

Though my philosophy is that life is too short not to take advantage of any excuse to celebrate; I won’t mention the V-word here out of sensitivity to those more cynical. But I do want to share some new styling work that just so happens to be full of lingerie,

Fashion Editorial | New Year’s Eve

Don’t these two look like they’re going to have the Best. Summer. Ever? Paris and Courtney from Giant were a pleasure to work with splashing around, making unicorn faces and being their bright young selves. Among others, this series features fab local labels like Gorman, Lady Fox, and Samah plus

Fashion Editorial | A Festive Affair |

I do adore this season. Melbourne becomes just a little bit more glittery. December is all about fancy parties, presents and dressing up, not to mention a few days off. And perhaps a taboo liason with a co-worker at infamous end of year celebrations? Maybe steer clear of any errant

Fashion Editorial | Halloween | Black Magic Woman

Halloween fashion shoot for Chapel Street Precinct

“In the regular world, Halloween is when children dress up in costumes and beg for candy. In girl world, Halloween is the one night a year when girls can dress like a total slut and no other girls can say anything about it. The hardcore girls just wear lingerie and

Now Open: West Elm

West Elm opened in Melbourne today! The New York homewares and lifestyle store brings a little Brooklyn to town. If you’re not quite familiar with the name, you’ve probably heard of their bigger brothers Williams Sonoma or Pottery Barn via a steady diet of American sitcoms. I was pleased to