Style Melbourne

Msfw 2015

L’Oreal Melbourne Fashion Festival; Runway 4

Runway 4, the halfway mark of LMFF, a day at the end of a long Melbourne summer with dazzling orange skies glinting over the sultry sway of the sea. The line up of designers read like a who’s who of Department Store Royalty – each designer being backed by either

L’Oreal Melbourne Fashion Festival; GRL Mobile

The mobile phone company “for chicks”, GRL, held a little soiree as part of the L’Oreal Melbourne Fashion Festival. Sandwiched in between the official Runways 4 and 5 at Sketch in the Docklands the party attracted the special guests of the fest for the evening and entertained with a dancing

L’Oreal Melbourne Fashion Festival; Runway 3

If I could chose only one Runway to have attended at this year’s LMFF it would have been Runway three. Not only did it have one of my favourite local designers of all time, Gwendolynne Burkin, showing her glorious designs but it also featured the ruffled, frothy deliciouness that was

L’Oreal Melbourne Fashion Festival; Runway 2

We fashionistas woke up this morning to find that after the first runway of L’Oreal Melbourne Fashion Festival 2009 “black is back” and the second show cemented the infamous shade to its former glory but this time it is black with a splash- of bright, bold colour. With the big

Prostitution Institution Exhibition by Trimapee

Only during the L’oreal Melbourne Fashion Festival could an original concept show like Trimäpee’s Prostitution Institution be considered typical. Typical in the sense of taking a concept and manipulating it to create something new, fresh, unique while at the same time making a statement. The concept being explored in designers

L’Oreal Melbourne Fashion Festival; Runway 1

Here is where we really get down to business. The official runway parades are the hottest ticket for many in LMFF town (a sell out as per usual in fact). It’s still the start of the week and there is a buzz in the air. The audience is fresh and

LMFF Pop Up 1; A Celebration of Australian Designers

Each year, the Loreal Melbourne Fashion Festival puts on a series of free ‘Pop Up’ parades during March showcasing a broad range of designers and trends.  This morning, the Herald Sun and Harper’s Bazaar launched the first of the Pop Up shows with a tribute to iconic fashion moments throughout

Nobody Was Famous

There was no hint of a global recession at the Nobody Denim store in Brunswick Street Fitzroy this weekend, with the team pulling out all stops to ensure that their fashion week opening party was an affair to remember.  The recently renovated store has been fitted out with sleek white

GPO launches their program for LMFF ’09

You just know that the L’Oréal Melbourne Fashion Festival has officially kicked off, when major Melbourne venues in the CBD start putting on showcases! One such event was the ‘Designer Fashion Collective Official Launch’. Fancy name for what was essentially a preview of Autumn/Winter 09 collections by leading Melbourne’s GPO

Decorum Fashion Show

Sprinkle Emporium has bucked all the fashion norms and last night put on a fashion event for women of all shapes and sizes.  If that wasn’t refreshing enough, Sprinkle Emporium ensured that guests of Decorum were not only treated to a simple fashion show, instead the evening was filled with