Style Melbourne

Msfw 2015

Fashion Collections: Trespassers in Blue

The Malvern City Hall is a gorgeous place to hold a runway show. High celings, white interior alternatively darkened and brightened by the purple and blue spotlighting. Trespassers In Blue was a collection of some of the biggest “cool kids” brands: Lee, Mossimo, Mooks, Superdry, Wrangler- and the crowd was

Lili Pop Up Parade at LMFF

Fed Square played host to Lili’s Pop Up parade for LMFF. With a grand cathedral as a regal background, hoardes of onlookers and the sunshine coming out to play the city was ready for it. With the parade came a presentation of Lili’s best bets for the next local “IT”

GPO’s L’Oreal Melbourne Fashion Festival VIP Parade

From lingerie to bridal gowns from street cred to eco-friendly – the fashion displayed in a mammoth runway parade that Melbourne’s GPO put on as part of LMFF sampled it all. Framed by the iconic surrounds of the colonnade that greets you at the historic site – the red carpet

LMFF; Stitches & Craft Show

The Stitches & Craft Show became part of the L’Oreal Melbourne Fashion Festival cultural program this year with a sense of rejuvination. The exhibition is bigger and brighter and as the global financial crisis carries on, many are returning to our grandmothers’ handywork; sewing, knitting and dressmaking. The show promotes

LMFF Fashion Incubator Everyday Attitude Parade

Here at Style Melbourne, we’ve always been fascinated by the Fashion Incubator store at Melbourne Central.  Each time you enter you experience something different, whether it be the new designer that is now on show, to the quirkiness of the designs and outright beauty that so many of the designs

State of Georgia parade asks “Where’s Wally?”

With the Bonds show canceled thanks to the outcry over Pacific Brands decision to sack over 1800 workers in Australia, State Of Georgia designer, Georgia Hall, had the big task of pulling together her very own show on the third day of L’Oreal Melbourne Fashion Week. A Pop-Up show at

Infrared Parade from the Fashion Incubator MC

The theme was all things red, with designs, decorations and dancers all matching in colour. However this is where the similarities ended and each unique individual designer’s perspective became apparent. The show began with Lenko. Decorative headpieces and berets were complemented with short sleeved over coats and pencil line skirts

LMFF Cabaret Parade at QV Square

Is it fair on the Loreal Melbourne Fashion Festival organisers to suggest that one of their ‘free’ shows was probably the best I’ve been to all week? Well they do say that honesty is the best policy, and I can honestly say that the Cabaret Show held at QV Square

Metamorphosis Student Showcase at LMFF

Runways that celebrate the next crop of emerging designers are usually interesting. We always hope to the contrary, however, due to the commercial realities of the fashion industry, final year projects may be among the last collections that these young creatives have full control over and can be somewhat free

Give/Take Exhibition Opening

See lines between art and fashion blur at the Give/Take exhibition, which opened on the March 17 as part of the L’Oréal Melbourne Fashion Festival. The exhibition at the Off the Kerb Gallery in Collingwood features creations by prominent designers and artists and is their interpretation of this year’s LMFF