LMFF’s pre-festival event Catwalk Theatre took runways to a new level.
The first act was the unique Jessica Ward performing from Circanica. Dressed in the evening’s theme of black and hot pink, Jessica astounded with her strength and flexibility where she balances on her hands upon three silver canes.
In fashion tradition Madonna’s “Vogue” opened for [...]
LMFF 2010
Catwalk Theatre
Spirit of the Black Dress ‘FlashWalk’
It’s 10 am at Flinders Street station, and the steps are crowded with the usual throng of commuters hurrying on their way. In the middle of this everyday chaos, ten models stand frozen in the sea of people. They’re clad in identical black trench coats, with couture-coiffed hair and nude makeup. It’s a dramatic [...]
Raising the (Festival) Bar
Is there anything more sophisticated than taking in a runway show by the water and then slipping onto a barstool to discuss your next (Australian designer) “investment” over a martini or three?
Sidle on up to the Festival Bar – presented by Westfield Doncaster – during LMFF and you could also see your stylish self emblazoned [...]
Penthouse Mouse 2010
Once a year, art and fashion combine under the watchful and very capable eye of the Moth design crew to create a space where all who worship fashion can come to pay homage, this Mecca of design is known as Penthouse Mouse. For the two week duration of Melbourne’s L’oreal fashion week, the former Naval [...]
Fashion Dollhouse Shows
On Monday March 15th QV invites you to visit them and watch as they play dress ups with their (life-sized) dolls. QV Square on level 2 will become a larger than life dollhouse as they present three shows as part of the L’Oreal Melbourne Fashion Festival. Each 30 minute show is free and open [...]
Mouse in the (Pent)house
Who knew a mouse could be such a transformative little creature? Many of you may know Penthouse Mouse as the multitude of events housed in a random warehouse space during LMFF. This year PHM moves into more refined digs, setting up home-base in the old Naval and Military Club Building (27 Little Collins street, [...]
iSpyStyle Fashion Career Workshops
If the L’Oreal Melbourne Fashion Festival inspires you to aim for a career in the industry iSpyStyle is presenting two workshops that will provide you with the kick start you may need! Whether you dream of designing, styling, being a visual merchandiser or PR consultant, even getting into the media or producing events, these [...]
LMFF Designer Award Finals 2010
We skipped over to the Sofitel on Collins last week to take a behind the scenes look at the L’Oreal Melbourne Fashion Festival Designer Award 2010 finals. To re-cap the finalists for the coveted award are Lui Hon, Dion Lee, Gail Sorronda, Dhini Couture, Gary Bigeni, Konstantina Mittas and Therese Rawsthorne.
I was greeted by [...]
LMFF Official Program Launch
So it begins (again). The L’Oreal Melbourne Fashion Festival officially launched its 2010 program yesterday morning in sunny Federation Square. In a further democratisation of fashion the event was open to the public for the first time ever – though a lot of designer faces were spotted among the crowds. As Festival Chair Laura Anderson explains they are [...]
LMFF Model Castings
Melbourne’s beauties converged on the Malvern Town Hall yesterday as the L’Oreal Melbourne Fashion Festival model castings began for 2010. The casting was open and hundreds of Amazonian creatures lined up for their chance to walk in the official Runways or the Fashion Collections. Some familiar faces handed over weighty portfolios emblazoned with a gamut of agency [...]
