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Fashion Film | Aaizel | Fred Hates Fashion

Aaizel for Fred Hates Fashion

The wild things come out to play for rising Melbourne label Aaizel‘s new fashion film. I’m quite enamoured of their underground/opulent vibe. The film itself is part of a series for the recent independent fashion week event Fred Hates Fashion. You can watch more of the films – with appearances

Reflections | Fashion Film | MSFW

After creating the award winning fashion film ‘Tomorrow’s Lovers’, Folie a Deux return with ‘Reflections’ commissioned especially for for Melbourne Spring Fashion Week (see a short preview above). Model, MTV host and kind-hearted soul Kate Peck stars in the film which features cameos from some of our city’s fashion identities

Black Forest | Fashion Film

Emerging Melbourne film co. Primed Pictures have sent through their new fashion film for your perusal. Created for Australian label AM Eyewear, ‘Black Forest’ was artfully filmed around¬†Hanging Rock and Sherbrooke Forest. It’s a little different to your typical pretty-girl-in-a-pretty-field-of-flowers fashion film (in a good way). Grab your popcorn.

MSFW Behind the Scenes Fashion Film 2013

Only two short months until the 2013 Melbourne Spring Fashion Week rears her pretty head. Soon we will be whisked away from this frost on a bed of silk and sunshine. Until then, we have a teaser fashion film shot behind the scenes of this year’s campaign by Standard set

A Fashion Film by Scanlan & Theodore

Remember this dress? It single-handedly made me fall in love with Scanlan & Theodore all over again. The Melbourne fashion label itself seems to have a love affair with art, working with “controversial” (I disagree) photographer Bill Henson or more recently Nan Goldin who shot model Erin Wasson wearing their

Get Close to VAMFF 2015

6. GET CLOSE Image 03_

The next Virgin Australia Melbourne Fashion Festival is beckoning us to “get close” both via technology and real life means. You’ll note that in the festival’s contemporary 2015 campaign, revealed in full last night, a trio of models are pressed against glass while wearing some of the flagship Australian designer

Backstage | Fred Hates Fashion | MSFW 2014

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I slipped backstage to show you another side of Fred Hates Fashion – the first of many Melbourne Spring Fashion Week events this week. The underground (in spirit, if not always in reality) catwalk show is set against a backdrop of artistic fashion films (watch several below, more to come

Yves Saint Laurent on Film

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In the wake of fellow luminaries Chanel, Lagerfeld and Valentino, it’s now time for the life of iconic French fashion designer Yves Saint Laurent to be committed to film. The significance of Saint Laurent’s contribution to fashion cannot be understated. At barely 21 he took over as lead designer for

Reflections: 2013

By 35mm Fashion Photography

Before I skip off into the sunshine until 2014, I thought it might be nice to take a look back at some highlights of StyleMelbourne’s year that was. Both as an exercise in optimism as we move into 2014 and to jog my fading memory. A lot of the below

Virgin Australia Melbourne Fashion Festival 2014

LMFF 2013

Virgin Australia Melbourne Fashion Festival. VAMFF. Get used to rolling that name off your tongue as the beloved fashion event has a new co-pilot in the airline (I promise that will be my last aviation-related nod to the partnership). “VAMFF” does have a certain ring to it though. At VAMFF’s