Style Melbourne

Botanica | Violet & I | Spring Summer 2014

SS14 DREAMY HERO 1

I’m a sucker for a botanical prints. An so Violet & I‘s new Botanica collection turned my head with native wattle motif. Tropicalised poppies also feature in the pretty-as-a-picture range alongside miniature roses that mimic polka dots and reference memories of designer Anna Tyrrell’s grandmother’s garden. A serene mood is reflected in the label’s latest “fresh and minimal” campaign for the collection shot by the designer herself in a friend’s Richmond studio with rising star model Elodie Russell.

SS14 HERO 8

SS14 HERO 9

SS14 HERO 12

SS14 HERO 17

SS14 HERO 23

SS14 HERO 25

SS14 HERO 26

SS14 HERO 27

Photographer – Anna Tyrrell

Stylist – Pamela Usanto

Make Up Artist – Kirsten Marshall

Model – Elodie @ Chadwick Models

 

One Thought on “Botanica | Violet & I | Spring Summer 2014

  1. What a fantastic collection. I’m in love with the native wattle motif pieces, and I’m trying to figure out whether I’d be able to cram my shoulders into a size 14 blazer…

    Failing this, I might try turning the shift-dress into a guy-friendly tank top; because I need this print in my life.

    Thanks for sharing 🙂

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