Style Melbourne

JA-H by Jason Hewitt

Jason Hewitt JA-H by StyleMelbourne

“I’m not gonna lie, it’s very much inspired by porn” reveals young designer Jason Hewitt of his first ever collection as the label ‘JA-H’ to be commercially produced. “You know how you can find anyone on the internet who likes the same things as you – so people’s interests are becoming more openly varied? So that led me to the whole concept of pornography as art; [queer artist, currently on show at the NGV] David McDiarmid and that really famous Japanese wood block print called ‘The Dream of the Fisherman’s Wife’.”

Jason Hewitt JA-H by StyleMelbourne

Every piece is hand painted (inspired by the aforementioned artworks) and therefore unique. The debut collection will only be available online, made-to-order within in a week. “We’re going for zero fabric wastage, to be as ethically and sustainable as possible. So each piece is only available in a set edition, released in a certain number once a month on the website.”  Jason has been working on the collection since the begining of the year at Collingwood’s cavernous Second Storey Studios, sharing his creative space with a fashion photographer, menswear labe, a sustainability consultant, graphic designer and illustrator. Up until then his designs have been in his own words, “very non-wearable stuff”.

Jason Hewitt JA-H by StyleMelbourne

Still he doesn’t think his current collection should be worn for all occasions either. “I called it ‘Not Suitable for Work’ because I find that whole tagline quite interesting especially when it’s bandied around as a warning. That’s where the leisure shapes came from, like the cami dresses and dressing gowns and loose cuts and stuff because I wanted to make clothes that weren’t suitable for a working environment!”

Jason Hewitt JA-H by StyleMelbourne

Consider yourself warned: Jason’s Hewitt’s first JA-H collection ‘Not Suitable for Work’ will be available soon on the website.

Jason Hewitt JA-H by StyleMelbourne

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