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Behind the Scenes | Fred Hates Fashion | MSFW 2013

Fred Hates Fashion fashion show at Melbourne Spring Fashion Week MSFW 2013

For someone who hates fashion Fred sure puts on a spirited runway show. The independent film and fashion show made its debut at Melbourne Spring Fashion Week last night and backstage the vibe was pretty much as you’d imagine a catwalk straight out of a cliched movie scene to be. Adrenaline ran as high as towering stilettos, pretty young things raced around in between spontaneous bouts of dancing and touch-ups, mandatory last minute beauty dilemmas magically resolved just before they stepped serenely out into the spotlight. From the street to demi-couture, Fred Hates Fashion showcased the likes of relative heavyweights Craig Braybrook, Anthony Capon with et al and¬†Metal Couture jewellery alongside emerging labels like Authority, the carnivalesque of Emslie and Mosca, Andy Truong, Sonya Kraan and (a very promising) Aaizel.

Photography by Shamim de Varax

Fred Hates Fashion fashion show at Melbourne Spring Fashion Week MSFW 2013

Fred Hates Fashion fashion show at Melbourne Spring Fashion Week MSFW 2013

Fred Hates Fashion fashion show at Melbourne Spring Fashion Week MSFW 2013

Fred Hates Fashion fashion show at Melbourne Spring Fashion Week MSFW 2013

Fred Hates Fashion fashion show at Melbourne Spring Fashion Week MSFW 2013

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