Style Melbourne

Lookbook: Megan Park A/W 2013

“When I was conceiving the idea of this Winter collection I really went into my archives – I’ve got a huge archive of vintage and antique textiles and embroideries” explains Megan Park of her just released collection. The range draws inspiration from the Victorian era through to the 1930s, which results in plenty of jet beading, touches of turquoise and coral, textural braids and a Victoriana overtone while shapes remain gentle as is the label’s signature. “I just wanted this collection to feel very pretty, not pretty in a sort of frilly sense, but I wanted it to have that sort of vintage, feminine – a little understated – a real femininity to it whereas last winter was a little bit fiercer and tribal,” expands Megan. Mission accomplished I’d say.

It can take up to a month to develop a single embroidered Megan Park design bead by bead, sometimes with up to eight people working on one piece. All the embroidery is done by hand in India (apart from one particularly intensive fabric this season) by artisans who also work with Prada, Valentino and Cavalli. Men do the embroidery – a skill passed down through generations – while women create the label’s recognaisable jewellery.

My picks from this Autumn Winter collection are the luxe silk lounge top with a darling flora-embroidered pocket, a witch-y sheer black maxi-dress and Megan’s beaded bangles.

Let me know in the comments if you fall in love with anything from the woodsy Megan Park shoot below (which features an aptly classic looking Alice Burdeu)?

Megan Park A/W  2013

Megan Park A/W  2013

Megan Park A/W  2013

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