Extending past their OCRF White Shirt Campaign partnership, fashion label Witchery and Madison magazine are collaborating once again; this time on a capsule collection. The magazine’s editorial team designed the seven piece collection right alongside the high street label’s designers.
The collection is cleverly focused on trends, a mix and match ethos and wearability. Madison editor Lizzie Renkert reveals they took inspiration from the international catwalks which offered up themes like sports luxe and neoprene (though this collection utilises a neoprene-esque fabric instead) and digital prints. They have also dubbed the colour blue as the hue of the moment which happily works for me! I’ve got my eye on their printed pencil skirt and maybe the chic pyjama style pants so far.
This whole collaboration trend has been bubbling away for a while now from high-end designers adding their name to fast fashion brands, artists and models and actresses taking over the designs reins temporarily at various labels, and now magazines – who documented the phenomenon in the first place – are getting in on the act. There was Grazia for Target and now Madison for Witchery. What glossy tomes would you like to see pair up for a fashion collab? Perhaps Russh x Karen Walker? Or Vogue Australia + Maticevski?
The Witchery & Madison collection will be released online and in-store early next week.