Is the genre of fashion film reaching maturity? With the resurgent popularity of fashionable film in recent years it seems we’ve come to the rather obvious conclusion that a medium possessing movement is the perfect carrier for such a message. Every second lookbook is accompanied by a Vimeo presentation at the moment. Though many still lack narrative and are little more than moving photographic campaigns; projects like Prada’s recent film ‘A Therapy’ are undeniably charming and immersive (Roman Polanski connections aside). And how many of us are salivating over the upcoming ‘The Great Gatsby’ just for the Tiffany-adorned costumes? It has the potential to be the greatest fashion film in living memory even if it doesn’t know it.
ACMI are ahead of the trend, having running a fashionable film program at Melbourne Spring Fashion Week for several years. We’re getting the diary out early for this quintet of Australian premières running across fashion week in the first week of September;
Visionaries: Inside the Creative Mind of Tom Ford – A look at the man and the label that is Tom Ford as he prepares to present his first women’s collection
Fashion Pack: Golden Eighties & Anti Fashion – Bold western designers Gaultier, Azzedine Alaia, Thierry Mugler break new ground as eastern labels Yohji Yamamoto respond to 80′s excess.
Fashion Pack: Go Global – Name any leading label; Karl Lagerfeld for Chanel, Miuccia Prada, Tom Ford for Gucci, Marc Jacobs at Louis Vutton, John Galliano-era Dior and the late Alexander McQueen at Givenchy – they’re all in this film. But is global domination a sustainable concept?
Dressed for Winter 2012/2013 – Six delicious months of major fashion shows.
The Day before: Isabel Marant & Lanvin – A 48 hour countdown to two prestigious Parisian fashion Spring/Summer presentations.
ACMI will also be setting up a big screen to show films in City Square during MSFW, so you can get a little culture while waiting in line for your next runway show! Stay tuned to the ACMI for ticket and full screening details coming soon.
The Day Before – Arte Lanvin Photos
Dressed for Winter – Alexander McQueen
The Day Before – Arte Lanvin PhotosTags: fashion film, melbourne spring fashion week, msfw