In the midst of Fashion Week Australia and Russh magazine fashion shoot at the zoo last week (“I got to see koalas!”), model/editor/blogger Elin Kling took a little time out to launch her Nowhere label in Melbourne. Spring/Summer 2012 is the second range for the label created in partnership with fellow Swedish bright young thing, designer Nhu Duong. Elin explains the aim is for the label to find a “balance between Nhu’s aesthetic and my style”.
That style is the elusive “effortless cool”. A basic black and white palette with a pop of the iciest mint, is detailed with mesh overlay, unexpected cut-outs and zippers. After founding online portal NowManifest (for which she secured online style luminaries Bryan Boy, Anna Della Russo and Fashion Toast) and the magazine Style By based on her blog Style by Kling, Elin got a taste for design by being the first blogger to collaborate on a capsule range for H&M. It’s from that experience that Elin decided to keep her own Nowhere collection at an affordable price-range; capped at $129.00 for the heaviest knits.
Obviously already beautiful, successful and talented, another term that came up more than once when people described Elin was “smart”. I love celebrating great women but it’s enough to make a fellow blogger wonder how to ever follow in those footsteps. Perhaps I’ll just secure one of her fab Nowhere tees or that mesh pencil skirt and hope a little of Elin’s savvy rubs off?
Nowhere is exclusively stocked in Australia at MyCatwalk, 566 Malvern Road Hawksburn.