Style Melbourne

Saba’s Spring Awakening

Spring is symbolically a time for renewal and reinvigoration. In Melbourne fashion circles especially it is time to (hopefully) cast aside our dark layers and embrace a celebratory mood. Our obsession with the new is catered for as Spring/Summer seasonal pieces can finally be worn. Saba, the label, has also been undergoing something of a transformation lately; developing a contemporary edge to welcome back their heyday as a fashion icon. They are using the arrival of Spring to highlight this change further; as their refreshed Collins Street flagship store opens to the public today.

Hecker Guthrie, who have worked to transform the spaces of fashion names like Arthur Galan, Arabella Ramsay and Sass & Bide, say the new store is based upon “reflecting on the strong heritage of Saba and creating a representative of the brand in its 3D form”. A modern injection includes online kiosks where shoppers can view and order pieces instantly.

The latest Saba campaign is based upon artist Dieu Tran’s black-ink-in-water photography representing “simplicity and movement”. An auction of the campaign images will occur during the store’s official opening  celebrations this Monday evening. All proceeds will go to RMIT. The invite only opening party will be hosted by Vogue Australia and will include a runway show and performance by the very cool RAah Trio. Make sure to scroll to the bottom of the wonderful photographs below for, not one, but two very special treats from Saba.

Find Saba, with a new face in an old location, at 234 Collins Street, Melbourne.


Thanks to Saba I have a double pass to give away to their Melbourne Spring Fashion Week runway show on Thursday 8th September at 12pm or 1pm where the winner will be treated to VIP seating. All you have to do to win is:

1. Subscribe to our newsletter ‘StyleSnap’ to the right or on our homepage if you aren’t already signed up (we check this).

2.  Then email win@stylemelbourne.com using “Saba at MSFW” as the subject line. Remember to use the email you subscribed with and include your full name and postal address.

3. Wait to see if you have won this gorgeous prize! The winner will be drawn on 6th September 2011.

*Bonus* Also thanks to Saba I have a double pass to give away to the invitation only opening party with Vogue this Monday 5th September. All you have to do to win is:

1. Subscribe to our newsletter ‘StyleSnap’ to the right or on our homepage if you aren’t already signed up (we check this).

2.  Then email win@stylemelbourne.com using “Saba x Vogue” as the subject line. Remember to use the email you subscribed with and include your full name.

3. Wait to see if you have won this gorgeous prize! The winners will be drawn on 4th September 2011.


One Thought on “Saba’s Spring Awakening

  1. And the first comp winner is Anna A!

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