I was recently invited to share the fashion design destinations that inspire me for a soon-to-be-released e-book. The catch; I only have 3 hours in which to share all the wonderful places in Melbourne I always find myself wandering into!
In celebration of the release of Hyundai‘s new design-focused Accent, I took a self-guided tour through Melbourne and wanted to share what I consider to be some of the best places to shop with you too. Also, I got to drive this smooth, roomy little baby around town (along with a film crew in tow) and enjoy all of its luxurious little surprise features…
Verdict = can I keep it?
First stop Owl of Eden – I adore their locally-designed and made jewels and I think their look is distinct from what other jewellers are doing. Possessing each piece is like owning a piece of treasure.
Greville Street – I usually bypass the famous Chapel Street and take a turn down this little lane which is undergoing a rejuvenation of sorts. Here you’ll find some great cafes, galleries and independent boutiques like A Shop Called Milton (for Truffaux panama hats, Maytide jewels, botanically-printed homewares and now coffee too) and the worldly Urban Jungle (for designer gumboots, KT’s intricate jewellery and Louenhide’s brightly-hued bags).
Apparently I have subliminal shoe-to-car matching abilities.
Into the city, Lady Petrova – Stepping into Lady Petrova is like stepping into a rainbow of party dresses from independent designers. I stop here for Limecrime’s ridiculous lipsticks, sparkly shoes and a chat with the flame-haired designer/owner herself (and sometimes a cup of tea and an iced vo-vo).
Hurry up with those bags Jeeves, there’s more shopping to be done!
Melbourne’s GPO – The iconic GPO building is a pleasure to shop in particularly level 1, especially if you don’t like crowds but do like luxury. My favourite spots at the moment are Gorman, The Dressing Room (an amazing selection of wearable local labels like Dhalia and Bento) and LifewithBird. They also frequently have art and installations and pop-up stores like Habbot shoes (their great footwear designs I would travel anywhere for).
If you have the time I’d also highly recommend visiting Madame Virtue & Co. for a little home-grown haute couture, Paris ’99 and Harry Wragg for vintage, Alice Euphemia, Husk (the tea is to die for), David Jones in the city especially for Ann Shoebridge‘s drop-dead gorgeous hats, Nomad in Albert Park (more to come soon on this new one) and Grace.
Style Melbourne from think possible.
To celebrate the release of Hyundai’s new Accent they are giving away $5000 towards a lucky winner’s design dream. All you have to do is follow them on Facebook and Twitter for more info to be revealed very soon…
P.S. I’d love to hear about the places in Melbourne that inspire you with design (not necessarily fashion) in the comments below!
Please note: Hyundai Australia provided the use of a new Hyundai Accent for the day. An agency representative was also on hand to capture images and facilitate & fund the creation of the experience