Style Melbourne

Look. Stop. SHOP!

Now that the mania of stocktake sale season is petering out it’s time to reclaim the simple joy of shopping. Look. Stop. Shop as part of the State of Design Festival simply adds to the pleasure of browsing, hunting and gathering. In keeping with this year’s festival theme of “design that moves”, 29 of the city’s retailers have created window displays and in-store installations to transfix shoppers and bring Melbourne’s retails scene to life. Here’s a sneak peek if you wish to follow the Look. Stop. Shop. trail;

Melbourne Central is the official festival hub so shot tower square will be transformed with temporary design installations, pop-up shops and the Hello Sailor Vintage Market this weekend.

Kookai has allowed RMIT visual merchandising students to run amok to create a carnivalesque themed window including popcorn, ferris wheels and twitching cubes that seem to be possessed. Their design is meant to move you emotionally with the nostalgia of the funfair. Join Kookai at the fairground on level one of Melbourne Central.

Furniture makers Wilkins and Kent, have let independent local knitwear label Otto and Spike handcraft a giant knitting tableau that speak to the way yarn moves, grows and tranforms with each stitch. Take a look at 372 Little Bourke Street.

Designer bike shop cum cafe Little Mule Co. is exhibiting mostly small scale works by local artists, in-between the works of art of a cycling nature that usually adorn their walls. Visit Little Mule at 19 Somerset Place.

Sportsgirl has fashioned a swaying sculpture from convex mirrors which look at which side of bed you got out of this morning. They’ll also be playing dual films, shot in East London, that portray opposing sides. Find this stop at 283 Bourke Street.

The deliciously named men’s/unisex jewellery gallery that is Lord Coconut is featuring an exhibit of jewellery with motion. Rings spin or are created from subway tokens, bracelets have expandable links, while lapel pins feature creatures with movable limbs. Lord Coconut resides at Suite 3, level 4 289 Flinders Lane.

The Scale of Things will be the hardest stop to find. It’s a movable cart displaying cards, jewellery and other small objects by Melbourne’s newest designers.

Look.  Stop. Shop officially opens tomorrow Wednesday 20th and runs until Saturday 30th July. You can pick up a festival guide and route map at Melbourne Central or the Visitors’ Centres at Fed Square and Bourke Street.

One Thought on “Look. Stop. SHOP!

  1. Thanks for the nice mention!

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