Style Melbourne

Incu Women’s Melbourne Opening

When Incu opened their first Melbourne store on Flinders Lane in 2009 – it was the women in town who had cause to be envious of the male fashion offering for once.  The patience of the fairer sex no longer need be tested as Incu Women’s has opened this past week.

Incu’s reputation precedes it due in part to a thoughtful fusion of labels possessing that indefinable “cool” factor such as Dion Lee II, Acne and special projects like Incu presents Topshop. While the space stocks various brands, the collection overall this season presents a masculine vibe. A quick browse proves near-fatal to the bank balance as Karen Walker sunnies, a pair of classic Acne pumps and the dia de los muertos-tinged pieces by New York jewellery designer Venessa Arizaga fast get added to my list of coveted things.

The store’s new mini-mag “Incu Edition One” can also be found here (or online). Themed around food (also my own gluttonous first love aside from fashion), the issue draws on inspiration from like-minded friends. Friends like P.A.M., Lover, Antipodium, Dress Up…if only my own little black book was thusly connected.

Find Incu Women’s at the evolving Albert Coates Lane in QV. There’s no obvious sign; search for the imposing wooden door instead.

Incu Women's Melbourne Opening

Incu Women's Melbourne Opening

Incu Women's Melbourne Opening

Fashionising editor Tania Braukamper & menswear editor (or “man-itor”) Giang Cao. I would like your yellow raincoat now please.

Incu Women's Melbourne Opening

Incu presents Topshop.

Incu Women's Melbourne Opening

Incu Women's Melbourne Opening

The aforementioned Acne pumps. The block heel almost leads to me into the delusion that these will be comfortable. Almost.

Incu Women's Melbourne Opening

By Karen Walker.

Incu Women's Melbourne Opening

Melbourne Spring Fashion Week 2011  project manager Dean Drieberg & wonderful jewellery designer Alicia Hannah Naomi.

Incu Women's Melbourne Opening

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