Things you need to know about Zara Melbourne…
The complex (essentially on the corner of Bourke and Swanston streets) is four buildings in one with three levels. Boys will have to climb to the third level to find their treasures.
Zara’s “Studio” pieces are their best for women. They are often basic yet at the same time the most fashion-forward, well-constructed designs. These are found at the front of the store.
There are a few limited edition pieces that will only be found in Zara Australia.
They have catered to Melbourne’s supposed penchant for black with an entire section at front featuring the hue mixed with white and navy.
Avoid the youthful “TRF” line; I’m not a fan this season bar a few exceptions. I think it’s because it veers into what other lower end high-street retailers are doing while I think Zara excels at fuss-free designs.
I am drawn to their fab accessories; a metal-capped ballet flat, tri-coloured block heels (a little Carmen Miranda is good for you) and a neon yellow tote bag with leather handle…
If they decide to stock headwear during Spring Racing Carnival season they will make a killing.
It will be interesting to see if anything changes in just a few weeks time once they can turn around feedback from Melbourne shoppers.
Zara’s current trends are block colours, star prints, black and white, Kimono-dressing and metallics.
Can’t wait until they launch an Australian version of their website.
There are waiting lines already. Wait a couple of months if you like a serene shopping experience as I do.
StyleSpotting at the Zara Melbourne opening
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P.S. Check out this video. The lovely Donna Demaio from The Age stopped by to chat with little old moi last night.
Photography – Camille Braganca