Since (ex-GQ editor, ex-Vogue publisher) Grant Pearce has taken to the helm of the L’Oreal Melbourne Fashion Festival as the new creative director, he seems to be on a much needed mission to bring some of the style spotlight back to the gents; considering the 2011 LMFF schedule includes at least two male fashion only runway shows along with several talks and exhibitions. So it’s fitting that Pearce dropped by to attend (and present an award at) the Face Off winner’s night presented by American Crew; which celebrates achievements in men’s hairdressing.
Pearce spoke of the new “mixed culture concept” when it comes to trends in men’s looks. As China becomes an even bigger fashion market Asian models are emerging as increasingly relevant. In terms of physicality it depends on the designer or the creator; D&G presented the muscular guy while YSL stuck to coat-hanger frames. Isaac Lomman (as styled by Carlo Ceravolo) won the Model Award and now has a two year contract including lookbook shoot with the Men’s Division.
Arthur Galan AG’s Mimi Galan (they are doing slick 90′s minimalism this A/W season) presented Andrew Zumbo of Biba with the People’s Choice Award.
And the three winners (who will fly to LA’s famed Chateau Marmont to shoot for GQ and Culture magazines) are;
Jamie Furlan of Xiang Hair
Rita Ferraro of To Fred
Judging by the above winning looks shorter side with more play on top and an easy, asymmetrical finish is the way to go in 2011. American Crew also expounds a “new folk” look with lots of texture, curl and free movement inspired by 60′s rock legends like James Morrison as an overriding trend this year.