Style Melbourne

More LMFF 2011 news…

After the recent L’Oreal Melbourne Fashion Festival media launch in Melbourne, the team let our northern friends in on a few more revealing morsels about what to expect from the spectacle next year. Here’s a few highlights from the Sydney LMFF launch;

*Face of the festival Melissa George stars in the LMFF campaign, as seen below, shot by Melbourne-born photographer Daniela Federici who has has work featured in Vogue, GQ, Elle, Harper’s Bazaar and Vanity Fair. I think they have a distinct (and appropriate) movie star quality. Glam.

*Jefferson Hack, founder of the Dazed group including Dazed and Confused and AnOther magazines, has been revealed as another guest speaker.

*Alex Perry will have a catwalk show in Melbourne for the first time with a “Red Carpet Runway” in the sumptuous surrounds of the Royal Exhibition buildings.

*The finalists for the LMFF Designer Award are Arnsdorf, Bassike, From Britten, Lui Hon, Dress Up, Song for the Mute, Laurence Pasquier and Ellery. Great to see four Melbourne labels now in contention for the $20,000 prize.

*Watch the LMFF  television promo by clicking here before it hits your small screen.

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