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I was persuaded to venture away from Melbourne, as one of Sydney’s most glamorous residences hosted the launch of the latest international Designer for Target collection last night. Against a sparkling harbor-side backdrop we saw a sneak peek of the range before the official unveiling. The clean, classic lines and crisp colour palette (initially of blues, but later joined by black, ivory and a shot of magenta) had us guessing it might be an American label; perhaps Ralph Lauren, Michael Kors or even Vera Wang? Waaaay off. Then word filtered through that Stella McCartney – she of the chaotic shopping frenzy of a previous DFT range – was returning to Australian shelves, this time with a Spring Summer collection. There has been three and half years pass and at least half a dozen new Designers for Target collections since Stella’s previous.
[singlepic id=18921 w=320 h=240 float=right]To be released just days before the Melbourne Cup, the frocks in the range have a distinct garden party vibe, while other stripe-printed designs hint at the nautical trend for the season. Cool staples like streamlined suiting, light denim jeans and silky blouses balance out the charming, destined-for-the-spring-races/party dresses. There are over 40 pieces in this collection including (Stella’s trademark non-leather) bags and accessories and I hear Target and the designer have paid close attention to fabrics and sizing. At least one limited edition [singlepic id=18925 w=320 h=240 float=left]silk dress is created from eight meters of fabric, rare at this price point. There’s a wealth of lace, embroidery and a smattering of sequins which elevates much of the range to something more special than everyday basics.
Am thinking I’ll be fighting of the hordes and trying to track down a tulip shaped trench in off white – I could easily wear it as a coat and a dress, doubling the bargain factor – a lace dress in French blue and a pair of chunky ‘LOVE’ bangles (at only $29.95 each these are among the cheapest of the chic buys).
One lucky DFT subscriber per state will win a competition snaring a $1500 giftcard for themselves and a friend to shop the Stella McCartney for Target collection with a stylist for one hour before anyone else. Having mentally just spent about $1369(!) on this collection I imagine burning through the prize in a limited amount of time should be a breeze!
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