Style Melbourne

Short & Sweet Style Wrap #31

Now that Alexi Freeman has moved back into his Collingwood studio – the Autumn Winter sale continues by appointment only! The space is bursting with goodies that need to find new homes as Spring Summer range will soon be moving in. Discover 30% -50% off selected styles from past seasons. Call Alexi on 0413 355 290 or email him at alexi@alexifreeman.com.


Australian label Milk & Honey will soon introduce their first capsule collection “Designed by Ruby Rose” created in collaboration with the Melbourne TV presenter. Here are my top two favourite pieces – the Sin City Bodice in Platinum Blonde and the Psych Digital Dress (adore this one). Find it at Myer’s Miss Shop, Glue, Globalize and selected boutiques from mid-August.


Mimco is introducing sunglasses to their accessories range for the first time ever. Love that they shot these image with their real life team members around Melbourne in the Fitzroy Gardens, on Flinders Lane, at the Fitzroy Town Hall and on the steps of the Abbotsford Convent.











In another Fashion+Aid update – singer Jessica Mauboy has been confirmed to perform on the night! Book now.


One of my favourite newly discovered labels May is now on sale. Discover up to 40% off winter pieces online and free shipping.


Boutique Melbourne Style (love that name, you’ll never guess why) have recently released a series of limited edition, Melbourne-themed, silk scarves by designer Maree Coote. Designs include either iconic local architecture, flora and fauna or names of influential Melbourne women through history. Hard to decide between this wonderful list of ladies or the Melbourne buildings in colour!


Anna Campbell‘s boutique will officially open to the public each Saturday from the 3rd July open 11am to 4pm! On all other days you can browse her ethereal frocks by appointment only. Find her at 309 Victoria Street, Brunswick.


The first 50 customers, from now until July 11th, to purchase new boots or a handbag from Nellie and Me will receive a complimentary tan, silver studded Ajay wallet priced at almost $100. Simply enter the code ‘AJAY’ at online checkout.


Country Road and the Red Cross have collaborated to present Fashion Trade. Starting now you can donate any pre-loved Country Road piece or accessory that is still in good condition to a Red Cross store and receive a $10 voucher off your next CR purchase over $50. They aim to reduce landfill, raise money for the community and give we Country Road lovers a little spare change incentive.


Mysterious creative collective Evie has struck again with an art installation in conjunction with Bassike’s first ever sale in Melbourne recently. Imagine 100 alarm clocks set to screech in unison and a box of rubber mallets. What were attendees to do but silence them? With this act, Evie expounds the sentiment “Don’t Live Your Life By Time”. They sent me some proof of their beautifully cathartic carnage.




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