Style Melbourne

Forever New Spring collection launch


 sees yet more girly delights from high street label Forever New. Continuing to embody all that is feminine, their latest launch was set among the grand surrounds of Elsternwick’s historic Rippon Lea Mansion.

Prematurely casting off winter’s chill, Forever New’s Spring collection features a profusion of florals from modern digital prints, to vintage-inspired hand-painted versions and petal embellishments made from ribbon. Block colours of ice blue, lilac and mint made an impact as did a couple of seriously cute playsuits (there’s a sentence I never thought I’d type) with polkadots.

Casual wear veered into the realm of 70’s Americana with crocheted pieces, faded denim, clunky wedges and prairie style maxis. There were also some highly wearable accessories bound for the upcoming spring racing carnival; I’ll be checking out their sheer black floppy brimmed hat and their sparkling silver rose neckpiece for adornments trackside.

You can peek at all the new Forever New styles below along with Delta Goodrem’s charming performance on the evening.

forever new spring launch 2010-11

forever new spring launch 2010-11


forever new spring

forever new spring launch 2010-11

forever new spring launch 2010-11

forever new spring launch 2010-11

Fab photos by Edy Lianto

8 Thoughts on “Forever New Spring collection launch

  1. Cheryl Eswardutt on November 19, 2010 at 10:39 pm said:

    love the clothes.its amazing. love the new stores in durban south africa.

  2. Maureen on December 3, 2010 at 12:36 pm said:

    HELP Could someone help me im looking for a size 12 lace cape cardigan code fjo458 have rang all stores in perth and no one has it.They also say it comes in blush pink but i havent seen that colour here in perth1 Thanks Maureen

  3. Hey
    i was just wondering if you still had in stock image 49 out of 67? its the long light bule-ish dress?
    would really appreciate your help as i love the dress and want to buy it for formal!
    thank you!

  4. Hi Samara – I’m confused?

    You do realise StyleMelbourne is an online magazine/blog right?

    We don’t sell things.

    You’d want to get in touch with Forever New. I doubt they’d still have it in stock as they get new items in every 5 weeks but you can try!

  5. Yoliswa on June 3, 2011 at 1:02 am said:

    Help. I want the white dress worn by cindy nell in cosmopolitan. Are ther shops in south africa? If yes where?

  6. Lydia on July 18, 2011 at 3:02 pm said:


    Just wondering what date the large photos were put up, im hoping ill be able to find some of them, but unsure if im too late ?

  7. Hi Lydia,

    This post is from mid-2010.

    Your best bet may be eBay for these styles now.

  8. Elle Lewis on March 4, 2013 at 11:00 am said:

    What beautiful feminine styles

Post Navigation