Style Melbourne

Designer call out: Chambord Shine Awards

The third time is proving to be a delicious charm as the Chambord Shine Awards part trois ventures to Melbourne for the first time. The Shine Awards are searching for Melbourne designers to take part in a runway showcase of their latest collections here in early July. Some finalists will be recommended by Chambord’s stylish network of fashion experts but you can also apply for consideration.

After the showcase (there will also be shows in Sydney and Brisbane this year for other designers) three finalists from Melbourne will be given a $1000 commission to create a Spring Racing outfit inspired by the darkly regal liqueur. There will be around ten finalists overall taken to the grand finale in Sydney.

Entrants will be in good company. Past winners Aje and Carl Kapp were chosen from previous finalists including stunning Australian labels such as Anon Woman, Dhini, Sonya Kraan, Michelle Czech, Moss and Spy, Ruby Smallbone, Saint Augustine Academy, Therese Rawsthorne, Romance Was Born, Friedrich Gray and Antipodium.

The glittering prizes (aside from mainstream media exposure);

– Inclusion in the Strand Arcade’s “An Evening with Our Designers”.

– A “fashion forward” celebrity will wear your design during the Spring Racing Carnival

–  An opportunity to show your label’s own collection in a runway show at the L’Oreal Melbourne Fashion Festival in 2011

To enter you must be over 18. Simply email with your name, location, age, information about your label and images from your current collection by the deadline of 29th June.

Creatives and artists throughout history have been known to imbibe certain things to open up windows of inspiration. Anyone else think it is time for a French Martini?

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