Style Melbourne

Dr. Denim Collection Launch


latest jeasnwear collection from Swedes Dr. Denim has launched at Somewhere. Alongside that skinny-legged, dark-washed arrival was the birth of “Salad Days”. Billed as short film, Salad Days is actally a cinematic-style promo for the label in the same vein as Chanel’s recent advertising efforts with Nicole Kidman and Marion Cotillard. The story is short and sweet as a groug of “mature” jeans lovers refuse to give up their days of youth and set upon a mischevious journey. We’ve been charmed!

Check out the new young at heart Dr. Denim range at Somewhere on level 2 of the Royal Arcade, 314 Little Collins Street.

Happy snaps by Amanda Phoon

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