Style Melbourne

‘A Sinful Romance’ with Eva Q

Sunny local designer Eva Q goes all dark and gothic on us during the creation of her latest collection – A Sinful Romance Black Collection 2010 – and resulting photoshoot.

Where was the location for your latest shoot?
The latest shoot was at Melbourne Cemtery on Lygon Street and it was on Australia Day.

Why did you go for a darker colour palette this season? Just for winter or did you want a change?
A bit of both actually. We all know black looks good on just about anyone. Its a safe, elegant and timeless colour… and it also makes you look skinner and don’t we all want that! Every girl should have a pretty black dress in her closet. You can wear them to so many events, girls night out, on a special date, just about anywhere really! I’ve put a range of different shapes, fabrics and cuts into this collection so there is something for every body shape, style or age group.

Are there any elements that are new to this collection that you are particularly proud of or are experimenting with?
I made a top entirely out of off cut fabrics. I cut them up into little squares and machine sewed all the little pieces onto a soluble fabric, after I was satisfied with the pattern I would wash off the soluble fabric and it created a delicate lacey fabric. Its an interesting process and the outcome was a success but it takes forever to make. But I’ll definitely keep experimenting with that technique for future collections. There are also a lot of layers in this collection, playing with the layering of opacity’s, textures and of course layering and overlapping embellishments.

Any exciting plans for you/the label in the next few months?
After the madness of my ‘Sinful Romance’ black collection I will jump straight into designing for my first winter range for Catwalk Theater. I’m really looking forward to getting back on my knitting machine and start knitting some dresses. So stay tuned! I have big plans for this collection… just hope I have time to pull it off. Also, after I won the Student Prize at the NRA Australian Fashion Design Awards in 2009, I went straight into starting a label. I am yet to ‘work’ in industry, so I’m thinking about getting an internship or traineeship with a local fashion house, just to gain more experience in the industry and see how the pro’s run their business.

Shoot Credits
Photographer – Elvina Mae Farkas
Stylist – Desiree McPhee from Styleid
Hair – Ross Joesph from Salon GoLightly
MUA – Jaynell Lording
Styling Assistant – Cizage Elbaz
Jewelery and Headpieces – Airdrie Makim of Joolz
Model – Danielle at Cameron’s

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