Style Melbourne

PS Spring/Summer 2010 Collection


 talks with local designer Pooja Sharma about her burgeoning fashion label entitled PS, her Spring Summer collection for 2010 and what it means to her to be a fashionable Melbournite.

1. Tell us a little bit about yourself.

I was born in India and grew up in NZ. I have a strong background in 3D animation and Indian classical dance. In Melbourne I completed a RMIT fashion degree and several seasons work as a design assistant and graphic designer. In October 2008 I released my first collection and have since continued to do so each season.

2. What does fashion mean to you?
Fashion is about learning to understand what works for you. I feel fashion has the ability to boost confidence through working with your natural body shape. It’s also about comfort and complimenting one’s personality.

3. How would you define Melbourne fashion?
Melbourne’s fashion has a wide variety of styles; it’s eclectic and unique. People are not afraid to accessorize with colour, form, and layering.

4. What was the first article of clothing you designed?
At school, I based my final year art folio on Indian classical dance and western dance. This involved designing an adaptation of the traditional sari, bringing it into the western world.

5. What are some of your accomplishments as a designer?
For that art folio I was listed as a semi-finalist in the NZ young designers award. I then went on to design an outfit for a well-known event creator and manager who wore it at the Tiger Woods dinner in Wellington.
Since beginning my label I have also had a successful and well-received shows, which lead to some of my designs being worn by personalities such as Pixie Lott, Ruby Rose & Julia Deans from Fur Patrol at various shows and events. I have also been featured in the Indian Times online.

6. What makes your designs different from others?
My designs are made to not necessarily create a new ‘look’, but to work with the concept that a woman can add it to her own style. Colour is something that I also use to give a distinctive and flare and edge.

7. What matters to you most as a fashion designer?
My design principles are based around creating a piece that is individual without it being to over styled. It’s also imperative to me that I support local industry and I have all my pieces made locally. My pieces must be well made and versatile for the wearer so that they can be incorporated into their everyday and an evening wardrobe.

8. How would you define the style your line exemplifies?
I believe the style of my line is relevant but timeless, it has a fun energy that is worldly, but still youthful. Unique, but decisively relevant. Luxurious, but pared-back, and never excessive.

9. Where do you draw inspiration?
Largely from my background, growing up in an Indian culture has influenced my use of colour and embellishment. I also take inspiration from other cultures as well as the eighties and nineties. For example this collection has been inspired by the Mexican culture and is based around ‘Dia de los Muertos’.

10. What are your favorite colors to work with and why?
I love to work with all colour and I’m not afraid to use it. I believe color can have a therapeutic effect, it is incredibly versatile and I incorporate into my collections.

11. Favorite fabrics & why?
Silks, modals, denim, & cotton, theses fabrics are great to work with. They have a beautiful texture and it is of great importance to me that my clothes are comfortable and feel good to wear, especially as I also wear them.

12. Favorite patterns?
I usually try to design my own, because I want people to know they are buying something individual and not mass-produced.

13. Where can we find your pieces?
Preap & Coutts on Gertrude St, Lupa in Northcote, as well as my own website.

14. If you could work with ONE designer, who would it be and why?
John Galliano! He puts the ‘Master’ in the word masterpiece. Colour, embellishment, cut, style; he ticks all the boxes.

Interesting interview by Nirali Shah
Images courtesy label

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