The wintry Melbourne weather might be stubbornly hanging on, but the season has definitely changed in the fashion world. Despite the cold, Melbourne fashionistas are already looking ahead to summer and sunnier times. Last Thursday at the QV Cruise into Summer fashion showcase, guests wrapped in winter coats gazed wistfully at the Mediterranean backdrop and nautical props, dreaming of scorching summer heat and the hot summer styles ahead.
One of the multiple parades of the day featured fashion shows from wearable designers, opening with men’s and women’s fashions from Westco. Westco showed summer-bright tees in ice-cream colours and nautical styles. Denim came in all shades – both pale and dark – with men in skinny jeans and women in very short shorts. Westco women’s included boho-style peasant blouses and chunky gold jewellery, while the men sported trucker hats as the accessory of the season.
Next came Glue with a collection including the key summer trend of animal print. The ladies range showed draped and layered tops and dresses for the ladies, while fedoras are the accessory of choice for the guys.
Fox picked up the same thread as Westco with its colourful tees for women and men paired with neutral tones and khakis.
Mooks stepped the colour up a notch, opting for fluros instead of the softer gelati tones. Layered tops and vests were shown for the ladies with bold, bright cuffs the main accessory.
For Stüssy-wearing ladies, the waistlines will be high this summer and the jeans very skinny. Kerchief scarves and fedoras featured prominently in the men’s and ladies’ collections as well as summer colours. The Stüssy show favourite was the grey and silver-shot shirt dress for casual elegance.
The trend of draped, loose-fit women’s tops continued in the Frat House parade that also matched bright colours with neutral tones. Accessories were tan and bronze as befits a summer goddess.
Colour was bright and patterns were bold in the Pamper Heiress collection, showing a vivid maxi dress accessorised with chunky cuffs. The playsuit is a stayer for the summer. The bold fabrics were matched with fresh whites and heels in peach and turquoise or metallic tones, while boho made a comeback in loose tunics and floral patterns.
The Sevinha collection was a parade of feminine, floaty dresses in girly dollhouse styles with empire waists and high hems. Sevinha gave wild animal print a feminine softness with ribbons and lace. Skirts were layered with tulle or ruffles giving a deliciously girly touch.
The soft and floaty style continued into the YWS parade. Ra-ra hems added movement to the soft chiffon styles. The summer-signature white blazer added a nautical touch to the collection.
Frills and layered hems also featured in the MNG range which matched oriental patterns with fresh white and cream. Dresses featured gold and sequinned detailing, adding a touch of glamour to the summer collection.
Shoes by Novo showed the gladiator heel and sandal are here to stay, as well as turquoise and peach tones to add a touch of colour to summer white.
The Cruise Into Summer showcase showed a collection of styles chosen to go from the beach to the bar with the more versatile trends of summer; showing that the light at the end of this wintry tunnel will be full of vibrant colour.
Happy snaps above by Patrik Nemes Fashion Village
Pretty Prose by Stephanie Anderson
Images above courtesy SDP PhotoTags: fashion design, fashion designer, fox, frat house, glue, Melbourne, melbourne fashion, melbourne spring fashion week, MNG, mooks, msfw 2009, Pamper Heiress, qv, Sevinha, spring fashion week, spring summer 2010, summer fashion