Style Melbourne

Sportsgirl’s Super-Flagship store opens


 new Sportsgirl opens at Chadstone today…and it is being touted as, not just a flagship, but a SUPER flagship store and you will be able to see why shortly. This is the first of the major store launches after the Chadstone centre’s extensive redevelopment.

The doors to the 750 meter square space opened this morning and they will be celebrating all week with various giveaways, styling sessions, dj sets and makeovers until this Sunday. Best of all for SG fans – it’s all free! The highlight of the week will be Ruby Rose dj-ing in store this Saturday from 11am.

It’s already generating Twitter buzz among the high street fashion fanatics like stylist Sally McKinnon and fashion bloggers from Casa di Tartaruga and Melbourne Girl. There are so many different design elements happening from designer fabrics used on walls and furniture, 12 distinct zones under one roof, flat screen televisions, custom changing rooms and too many more to mention. It sounds kind of epic so you really have to visit to take it all in!

In other SG related news, their Bourke street store has just been been nominated for a UK Retail Interior Award 2009 Best International Interior along with iconic international shopping names such as adidas in Paris and the new Top Shop in the Big Apple – and the Chadstone destination is destined to be bigger and better than even that. It’s a first nomination for an Australian retail outlet and the winners will be announced at the end of September.

If you simply can’t wait to make the trek to Chaddy, you will find the Chadstone Sportsgirl design plans below along with images of the nominated Bourke Street site in our gallery.

Words – Sarah Willcocks

Images courtesy Sportsgirl

One Thought on “Sportsgirl’s Super-Flagship store opens

  1. Hey lovely, just saw the mention! Thanks x

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