Style Melbourne

A new venture at JASONGRECH

There are very few who can master the art of creating the luxurious, yet easy to wear pieces that stylish, chic and glam Melbourne women crave. Lucky for us, local designers Jason Grech and Harry Georgiou do just that. As the forces behind the JASONGRECH label, this duo have made runway-worthy creations accessible.

The journey began when a young Grech traded his calculator for a sewing machine, and chose his love for fashion over a career in accounting. He was employed by one of Australia’s leading fashion houses straight out of work experience, however noticed, as he recalls, “a gap at the time for party dresses,” a void which he was more than ready to fill. Upon meeting Georgiou, the two launched JASONGRECH in late 2003, and before long had opened a store in one of Melbourne’s most notorious fashion precincts, Howey Place, in the heart of the CBD.

Their flirty, feminine designs have been donned by notables such as Sonia Kruger, and have mingled amongst the glitteratti on the red carpet of the Logies and Brownlow. In 2004, the collection’s contribution to spring racing set the track ablaze when JASONGRECH took home the Caulfield Spring Racing Designer Award. Following this success, the label became synonymous with race day dressing, and while it appeared that they had found their niche, Grech and Georgiou were not ready to stop there.

From the racing diva, to the blushing bride, 2009 sees an all new endeavour for this intrinsically Melbourne label. JASONGRECH has now set its sights on bridal wear with the introduction of ‘JASONGRECH White.’ After 11 years of creating couture bridal on request, the pair decided to go the next level due to what Grech describes as a “demand” in the bridal sector. “All brides tend to look the same because there is nothing else out there,” he states, “I did want to do bridal when I launched my label, but I had never thought about the sexy bride.”

Their vision sees the runway and the aisle merge to create a look that is high fashion yet elegant, demure yet daring. As Georgiou states, “We are using the essence of the JASONGRECH label to bring in that look to JASONGRECH White. We are staying true to what the brand is.” What can one expect from this collection? The answer lies in intricate details; the traditional button-down is replaced with hooks and eyes, chains and belts are incorporated to give structure and shape, and splashes of colour bring life to the gowns. Imported hand-made French lace – that those among the likes of Dior can’t resist – delicate silks and lustrous satins provide the canvas for Grech and Georgiou’s creations.

And the JASONGRECH bride? “Someone who wants to feel as though they are walking the runway, that’s the type of bride that we want.” With this in mind, it seems that a JASONGRECH wedding gown is the perfect contribution to any fashion concious bride’s wardrobe.

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Words – Giorgette Cardona

Images courtesy XSight Photography & Field of Vision

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