Style Melbourne

Dansk Scandinavian Fashion Boutique Opening

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Jannick Zester began by importing labels from his native Denmark. Now he has his very own place to showcase them all and stocks brands like Minimum, Green Pony and, the jewel in Dansk’s crown, D.Co (a.k.a Dico) Copenhagen shoes and boots. The European region is renowned for uncomplicated yet thoughtful design and the fashions here reflect that with luxurious basics and a refined attitude. The focus is on menswear (in line with Jannick’s own philosophy it’s time Melbourne men had something “nice” – hurrah!) but a solid womenswear range can also be discovered here (including a Josh Goot-style silver tank that I instantly lusted after). Lads, get into a snuggly, cornflower blue, knit sweater for autumn (or be brave and go for the golden loafer shoes). Ladies, just try to resist a ski-lodge inspired, chunky knit, roll-neck dress.

Jannick hand picks Scandinavian labels that have a cult following in Europe but that must also appeal to a Melbourne fashion-inclined clientele. Indeed there is cross-over between the two markets with our shared love of minimal design and our often grey skies and brisk climate.

At present, Dansk’s fit out is reminiscent of a Nordic forest landscape with snowy white walls, substantial wooden shelving, pine tree motifs and taxidermied duck and deer. I didn’t get to check but apparently the changing rooms even mimic a sauna (sans steam). Come springtime this wintry feel will change with the seasons, to be replaced with a sunnier aesthetic and watering cans.

Dansk is situated at 113 Chapel Street in Windsor.

Words – Sarah Willcocks

Photography – Shibani Dutta

2 Thoughts on “Dansk Scandinavian Fashion Boutique Opening

  1. Pingback: Empire Ave | Sabre’s Psychedelic Nude Party

  2. Pingback: The Age of Fashion exhibition | Style Melbourne

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