Style Melbourne

State of Georgia parade asks “Where’s Wally?”

With the Bonds show canceled thanks to the outcry over Pacific Brands decision to sack over 1800 workers in Australia, State Of Georgia designer, Georgia Hall, had the big task of pulling together her very own show on the third day of L’Oreal Melbourne Fashion Week. A Pop-Up show at Federation Square with hundreds of walk-up guests and VIPs was her challenge and she certainly showed the fashion world how it’s done.

Tim and Hayley from Nova 100 opened the show and of course Hayley was fully decked out in State of Georgia gear looking hot (or that could have just been the temperature) Georgia has taken the influence of childhood favourite ‘Where’s Wally’ to design one of this season’s hottest collections, stocked in Myer and online.

The first outfit to hit the catwalk was a tartan, high waisted skirt with gold buttons and blue sequins and was one of my favourites of the collection. Some plaid, also high waisted, shorts received collective, appreciative sighs from the audience. Of course, that may have had something to do with the ‘Where’s Wally’ beanie some of the models were wearing!

Onto more practical winter clothes, although slightly out of place on this 30+ degree day, and a typically Melbourne black and white, thick wool checked coat looked amazing, definitely flattering on any body shape because it flares out mid-thigh. Then it was time to really see the ‘Where’s Wally’ influence with fluro green box dresses and hot pink lining. The pattern was truly intricate with designs exact to what you would see in a Wally book. But it wasn’t totally just ‘nerd-cool’, Georgia had added pink and black tulle underneath the dress, another continuing trend from ’08, to make it ‘trendy-cool.’

Fringing was also another big trend for Georgia, a flashback to the flapper style of the 1920s. There were also some cute three quarter jumpers with a drawn on collar. These reminded me of the famous Alannah Hill cardigans, but edgier. Teamed with the biker jackets on show and the look is pure, unadulterated edge.

Then there’s of course the ever-present maxi dress, with the required ‘Where’s Wally’ print. These dresses were teamed with chunky platforms (keep stocking up on gladiator heels, they’re here to stay) and cute ‘Where’s Wally’ glasses. It’s like a flashback on acid; old time memories in fluoro colours.

State of Georgia’s clothes are bright and colourful (to stand out in this black city) with something so different to any other brands, influences from a childrens’ book. While you may be hesitant in believing a green and pink ‘Where’s Wally’ mini dress or blazer could work for you, teamed with a simple pair of dark denim jeans or black pants, you’ll be sure to be one of the coolest kids on the block. Georgia certainly is: she got chosen to do her very own show at LMFF. Proof enough.

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Words – Tara McGrath

Photography – Michael W

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