Style Melbourne

LMFF Fashion Incubator Everyday Attitude Parade

Here at Style Melbourne, we’ve always been fascinated by the Fashion Incubator store at Melbourne Central.  Each time you enter you experience something different, whether it be the new designer that is now on show, to the quirkiness of the designs and outright beauty that so many of the designs encompass.

The theme of the night comprised of a modern oriental theme, with the bar being decorated lavishly with red lanterns, a bevy of gold and an overdose of funky attitude.  Models began the show with an ‘interpretive’ style dance routine rather than the traditional strut to a live band which was a definite crowd pleaser.

The parade featured several of the stores permanent residents, including feminine womenswear from the lovely Zephyr Graham, ultra funky menswear from the talented Melbourne designer Josua Andreas and exceptional quality casual wear by Lenko.

Be sure to pop into the Fashion Incubator store at Melbourne central, located on level two of the complex, you never know what you’ll find, but you’re sure to come away with a lighter wallet and a giant smile on your face.

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Words – Bronwyn Miller

Photography – Michael Todor, Todor Photography

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