Style Melbourne

Lili Pop Up Parade at LMFF

Fed Square played host to Lili’s Pop Up parade for LMFF. With a grand cathedral as a regal background, hoardes of onlookers and the sunshine coming out to play the city was ready for it. With the parade came a presentation of Lili’s best bets for the next local “IT” girls mingling with the models.

The creation of the best “IT” girls tends to happen organically. It’s not a marketing ploy but simply these young women and men (we can surely have “IT boys” too) capture something of the public’s attention as they keep popping up in our collective consciousness. This city has lacked that kind of fashionista socialite that a Paris Hilton or Agness Deyn brings – in some cases maybe for the better. The ones that have longevity in the industry of fame or in their chosen field possess some kind of enduring talent. Fingers crossed these young women can emerge and be local icons or even role models and be the “forever” girls, not simply known as hot right now. However for now, our guilty pleasure is just to take a peek at what they are wearing.

Onto the show. Actress Margot Robbie, singer Rebecca Jamieson, jewellery designer Anna Lund, Kara Wheatley daughter of Glenn Wheatley, singer Zoe Badwi and Lillian Roman daughter of PR guru Judy Romano (who was rightly proud of her offspring) were the lucky chosen ones to strut their stuff – and they looked like they had a blast doing it. As the crowd cheered and they took a second run the prior nerves seemed to melt away replaced with excitement.

The Lili collection itself ran the gamut from ethnic Russian peasant blouses, to rock and roll leather minis and metallic stud details to Parisian ladylike chic. Yet the same exuberant attitude runs through the range to hold it together. It’s fun, youthful and it certainly helps to be leggy seeing as most designs were super short. I’d be investing in some thick tights or leggings for winter with my pins. Colour (purple, green, hot pink), print (animal-esque, paisley, tie dye) and texture (fringing, sequins, retro lace) abound. The clothes certainly captured my attention and I’d recommend taking another look at the label to find which pieces suit your personality.

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Words – Sarah Willcocks

Photography – Kit Haselden Photography

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